Business Commons^™

Augmented Reality In Sport Marketing: Uses And Directions, Chad Goebert

Faculty and Research Publications

The augmented reality (AR) market is expected to grow to $60.55 billion by 2023 and there are currently an estimated 4.2 billion AR-capable devices in the hands of consumers. Experts believe that sport is a high-value market for AR as it is uniquely positioned to utilize AR in multiple marketing contexts (Haber, 2019). The COVID-19 pandemic has accelerated the rate at which sport organizations are utilizing AR as they attempt to reach fans and consumers that are limited or restricted from attending events in person. This article introduces augmented reality to sport managers and practitioners and defines AR, detailing how …

Contingency Planning Amidst A Pandemic, Natalie C. Belford

KSU Proceedings on Cybersecurity Education, Research and Practice

Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the Novel Coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the Coronavirus pandemic will be determined and evaluated in detail.

Developing An Ai-Powered Chatbot To Support The Administration Of Middle And High School Cybersecurity Camps, Jonathan He, Chunsheng Xin

KSU Proceedings on Cybersecurity Education, Research and Practice

Throughout the Internet, many chatbots have been deployed by various organizations to answer questions asked by customers. In recent years, we have been running cybersecurity summer camps for youth. Due to COVID-19, our in-person camp has been changed to virtual camps. As a result, we decided to develop a chatbot to reduce the number of emails, phone calls, as well as the human burden for answering the same or similar questions again and again based on questions we received from previous camps. This paper introduces our practical experience to implement an AI-powered chatbot for middle and high school cybersecurity camps …

A Survey Of Serious Games For Cybersecurity Education And Training, Winston Anthony Hill Jr., Mesafint Fanuel, Xiaohong Yuan, Jinghua Zhang, Sajad Sajad

KSU Proceedings on Cybersecurity Education, Research and Practice

Serious games can challenge users in competitive and entertaining ways. Educators have used serious games to increase student engagement in cybersecurity education. Serious games have been developed to teach students various cybersecurity topics such as safe online behavior, threats and attacks, malware, and more. They have been used in cybersecurity training and education at different levels. Serious games have targeted different audiences such as K-12 students, undergraduate and graduate students in academic institutions, and professionals in the cybersecurity workforce. In this paper, we provide a survey of serious games used in cybersecurity education and training. We categorize these games into …

Factors That Influence Hipaa Secure Compliance In Small And Medium-Size Health Care Facilities, Wlad Pierre-Francois, Indira Guzman

KSU Proceedings on Cybersecurity Education, Research and Practice

This study extends the body of literature concerning security compliance by investigating the antecedents of HIPPA security compliance. A conceptual model, specifying a set of hypothesized relationships between management support, security awareness, security culture; security behavior, and risk of sanctions to address their effect on HIPAA security compliance is presented. This model was developed based on the review of the literature, Protection Motivation Theory, and General Deterrence Theory. Specifically, the aim of the study is to examine the mediating role of risk of sanctions on HIPAA security compliance.

Towards An Assessment Of Pause Periods On User Habituation In Mitigation Of Phishing Attacks, Amy Antonucci, Yair Levy, Martha Snyder, Laurie Dringus

KSU Proceedings on Cybersecurity Education, Research and Practice

Social engineering is the technique in which the attacker sends messages to build a relationship with the victim and convinces the victim to take some actions that lead to significant damages and losses. Industry and law enforcement reports indicate that social engineering incidents costs organizations billions of dollars. Phishing is the most pervasive social engineering attack. While email filtering and warning messages have been implemented for over three decades, organizations are constantly falling for phishing attacks. Prior research indicated that attackers use phishing emails to create an urgency and fear response in their victims causing them to use quick heuristics, …

A Coordinated Communication & Awareness Approach For Information Security Incident Management: An Empirical Study On Ethiopian Organizations, Keshnee Padayachee, Elias Worku

The African Journal of Information Systems

The coordination of communication and awareness efforts in the process of Information Security Incident Management (ISIM) has been identified as a critical means of enhancing information security protection in organizations. This paper aims to explore the nuances of organizational information security with respect to the coordination of communication and awareness efforts among organizational stakeholders towards achieving a shared, interactive, and participatory ISIM. According to the findings of the study in the organizations sampled, it has been identified that reporting, communication, and awareness efforts within ISIM were found to be largely uncoordinated. The exploratory findings provided a rationale for the proposal …

Factors Affecting Mobile Payment Adoption By Merchants In Ethiopia, Firehiwot Abebe, Lemma Lessa

African Conference on Information Systems and Technology

Nowadays the world witnessed a rapid growth in mobile commerce and widespread use of mobile devices. The growth of mobile commerce depends on widely accepted mobile payment systems. However, this trend is not well experienced in developing countries like Ethiopia. Even though merchants somehow benefited from the rapid growth in electronics commerce and use of mobile devices in ecommerce, they still hesitate to effectively employ in their day to day transactions. Little research has been conducted to examine and explain the merchants' views on the new payment technology. In this paper, we explore the factors that affect merchants’ adoption of …

Evaluating And Securing Text-Based Java Code Through Static Code Analysis, Jeong Yang, Young Lee, Amanda Fernandez, Joshua Sanchez

Journal of Cybersecurity Education, Research and Practice

As the cyber security landscape dynamically evolves and security professionals work to keep apace, modern-day educators face the issue of equipping a new generation for this dynamic landscape. With cyber-attacks and vulnerabilities substantially increased over the past years in frequency and severity, it is important to design and build secure software applications from the group up. Therefore, defensive secure coding techniques covering security concepts must be taught from beginning computer science programming courses to exercise building secure applications. Using static analysis, this study thoroughly analyzed Java source code in two textbooks used at a collegiate level, with the goal of …

Malaware Defensive: A Game To Train Users To Combat Malware, Tyler Moon, Tamirat Abegaz, Bryson Payne, Abi Salimi

Journal of Cybersecurity Education, Research and Practice

Several research findings indicate that basic cyber hygiene can potentially deter the majority of cyber threats. One of the ways cybersecurity professionals can prepare users to ensure proper hygiene is to help them develop their ability to spot the difference between normal and abnormal behavior in a computer system. Malware disrupts the normal behavior of a computer system. The lack of appropriate user training has been one of the main reasons behind the exposure of computer systems to threats, from social engineering to viruses, trojans, and ransomware. Basic knowledge about common behavioral characteristics of malware could help users identify potentially …

Using Multiple Data Sources For Customer Satisfaction Analyzing: A Sentimental Approach, Jhanvi Vyas

Master of Science in Information Technology Theses

The effectiveness of data and data providers in marketing has created a hype in the marketing world. Businesses often face a divided approach because of the increasing volume of data collected through a variety of data channels. This results in marketers often facing problems in acquiring precise market data for analysis. The correct techniques and knowledge required to integrate all the available sources for acquiring proper analytical results are yet to be specifically known. There is no universally accepted technological methodology when it comes to integrating data sources for market analysis, but there are a few business concepts that can …

Cyberbullying Among University Students: The Kenyan Experience, Joshua R A Ndiege, Gabriel Okello, Patrick K. Wamuyu

The African Journal of Information Systems

Although considerable literature has grown around cyberbullying, there are still only limited studies on this within developing economies, especially African countries. In particular, studies on cyberbullying in Africa have failed to have a direct focus on the prevalence of this phenomenon among students in universities. Not only does cyberbullying have an emotional-social impact, it has ramifications on the learning process as well. This subject remains of utmost relevance within academia, and a number of institutions continue to grapple with its impact. The study reported here is an exploratory investigation of 396 students from one of the private universities within Nairobi, …

A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.

Blockchain Technology And The Future Of Video Games, Is Presence Still Relevant?, Stef Nicovich, Jessica Scheld

Atlantic Marketing Association Proceedings

No abstract provided.

Artificial Intelligence: A Diffusion Of Innovation View Of The Manufacturing And Health-Care Industries, William T. Rupp

Atlantic Marketing Association Proceedings

No abstract provided.

Tam And Place: The Role Of Convenience In Technology Acceptance, J. Paul Leavell

Atlantic Marketing Association Proceedings

No abstract provided.

Divergent Student Views Of Cybersecurity, Susan E. Ramlo, John B. Nicholas

Journal of Cybersecurity Education, Research and Practice

Cybersecurity is a worldwide issue and concern. Prior studies indicate that many people do not use cybersecurity best practices. Although these prior studies used large-scale surveys or interviews, this study used Q methodology [Q] because Q provides greater insight than Likert-format surveys. In fact, Q was created to scientifically study subjectivity. Within a Q study, various stages as well as philosophical, epistemological, and ontological principles represent a complete methodology. At first, Q researchers collect items that represent the broad range of communications about the topic (called the concourse). Although the items can be pictures, scents, or other means of communication, …

Teaching About The Dark Web In Criminal Justice Or Related Programs At The Community College And University Levels., Scott H. Belshaw, Brooke Nodeland, Lorrin Underwood, Alexandrea Colaiuta

Journal of Cybersecurity Education, Research and Practice

Increasingly, criminal justice practitioners have been called on to help solve breaches in cyber security. However, while the demand for criminal justice participation in cyber investigations increases daily, most universities are lagging in their educational and training opportunities for students entering the criminal justice fields. This article discusses the need to incorporate courses discussing the Dark Web in criminal justice. A review of existing cyber-criminal justice programs in Texas and nationally suggests that most community colleges and 4-year universities have yet to develop courses/programs in understanding and investigating the Dark Web on the internet. The Dark Web serves as the …

An Assessment Of Practical Hands-On Lab Activities In Network Security Management, Te-Shun Chou, Nicholas Hempenius

Journal of Cybersecurity Education, Research and Practice

With the advancement in technology over the past decades, networks have become increasingly large and complex. In the meantime, cyberattacks have become highly sophisticated making them difficult to detect. These changes make securing a network more challenging than ever before. Hence, it is critical to prepare a comprehensive guide of network security management for students assist them in becoming network security professionals.

The objective of this paper is to introduce a variety of techniques related to network security management, such as Simple Network Management Protocol (SNMP), event management, security policy management, risk management, access control, and remote monitoring. With the …

Customer Service Challenges In Omni-Channel Retailing—An Exploratory Study Of Vague Language In Retailer Customer Service Policies, Terence L. Holmes, Edward C. Brewer

Atlantic Marketing Journal

Retailers are interacting with customers via an ever-increasing number of touchpoints. The addition of social media and mobile devices to the traditional physical and virtual retail platforms has created an evolving consumer practice of using several such "touchpoints" in the course of a single purchase (the "omni-channel”). The difficulty of providing high levels of customer service has increased with the necessity of managing multiple channels under the retailer’s control and coordinating formally or informally with touchpoints not directly within the retailer’s own operations. Multiple sources of potentially conflicting information (e.g., order fulfillment) can lead to miscommunication, and thus poor service …

Editorial

Journal of Cybersecurity Education, Research and Practice

Editorial.

Editorial, Michael E. Whitman, Herbert J. Mattord, Hossain Shahriar

Journal of Cybersecurity Education, Research and Practice

No abstract provided.

Gdom: Granulometry For The Detection Of Obfuscated Malware, John A. Aruta, N. Paul Schembari

Journal of Cybersecurity Education, Research and Practice

We describe the results of a master's thesis in malware detection and discuss the connection to the learning goals of the project. As part of the thesis, we studied obfuscation of malware, conversion of files into images, image processing, and machine learning, a process of benefit to both the student and faculty.

Malware detection becomes significantly more difficult when the malicious specimen is obfuscated or transformed in an attempt to avoid detection. However, computer files have been shown to exhibit evidence of structure when converted into images, so with image processing filters such as granulometry, it is possible to generate …