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Full-Text Articles in Business

A New Update Is Ready To Be Installed: The Ever-Increasing Advancement Of The Video Game Industry., Tristen Schubert, Patrynna Mensah, Colin Lara, Nicholas Wasztyl Apr 2024

A New Update Is Ready To Be Installed: The Ever-Increasing Advancement Of The Video Game Industry., Tristen Schubert, Patrynna Mensah, Colin Lara, Nicholas Wasztyl

ENGL 1102 Showcase

The topics being discussed in this anthology all have a deep connection to video games and talk about the different aspects of the video game industry. This includes the way that video game narratives have changed, how video games use psychology to immerse their players, to how video games are able to be played through new services such as cloud gaming, and even how copyright works when it comes to video games. With all this in mind, this anthology strives to inform our readers about aspects of the video game industry that are crucial to its overall success.


Augmented Reality In Sport Marketing: Uses And Directions, Chad Goebert Nov 2020

Augmented Reality In Sport Marketing: Uses And Directions, Chad Goebert

Faculty and Research Publications

The augmented reality (AR) market is expected to grow to $60.55 billion by 2023 and there are currently an estimated 4.2 billion AR-capable devices in the hands of consumers. Experts believe that sport is a high-value market for AR as it is uniquely positioned to utilize AR in multiple marketing contexts (Haber, 2019). The COVID-19 pandemic has accelerated the rate at which sport organizations are utilizing AR as they attempt to reach fans and consumers that are limited or restricted from attending events in person. This article introduces augmented reality to sport managers and practitioners and defines AR, detailing how …


E-Government As A Tool For Stability And Socio-Economic Development In Post-Conflict Libya., Abdulmajid H. Mohamed Jan 2017

E-Government As A Tool For Stability And Socio-Economic Development In Post-Conflict Libya., Abdulmajid H. Mohamed

Faculty and Research Publications

Usually, great challenges lie ahead of any post-conflict government, especially in states that have historically been under dictatorship, like Libya. It has been six years since the violent regime change that took place in Libya in 2011, yet no signs of improvement is foreseen in public service delivery and constructive citizen participation in influencing national policy formation and evaluation. In fact, the situation of public services has been worsened due to the absence of political and executive power from a strong, united government. The resulting widespread of collective frustration and political uncertainty has become a catalyst for a more defective …


Technology Licensing In A Differentiated Oligopoly, Aniruddha Bagchi, Arijit Mukherjee Jan 2014

Technology Licensing In A Differentiated Oligopoly, Aniruddha Bagchi, Arijit Mukherjee

Faculty and Research Publications

We show the effects of product differentiation and product market competition on technology licensing by an outside innovator. For a certain range of product differentiation, both the innovator and the society prefer royalty licensing compared to auction (or fixed-fee), irrespective of Cournot and Bertrand competitions, if the number of potential licensees is sufficiently large. Hence, for such a range of product differentiation, neither the innovator nor the antitrust authority requires information about the type of product market competition in choosing the type of the licensing contract.


Licensing And Patent Protection, Aniruddha Bagchi, Arijit Mukherjee Jan 2010

Licensing And Patent Protection, Aniruddha Bagchi, Arijit Mukherjee

Faculty and Research Publications

We show the impact of technology licensing on optimal patent policy. Strong patent protection that eliminates imitation may not be the equilibrium outcome in the presence of licensing. Depending on the cost of innovation, licensing may either increase or reduce the strength of the patent protection.


Project Management Issues In It Offshore Outsourcing, Kathy Schwaig, Stephen Gillam, Elke M. Leeds Jan 2006

Project Management Issues In It Offshore Outsourcing, Kathy Schwaig, Stephen Gillam, Elke M. Leeds

Faculty and Research Publications

Global partnerships are forming to take advantage of the cost savings associated with offshoring as well as other strategic benefits. Not all information technology offshoring projects, however, are successful. Cost overruns, increased complexity and defective code cause organizations to rethink their offshoring strategy and their methods for managing these projects. In this paper, project management issues associated with offshore information technology outsourcing projects are identified and specific recommendations for addressing these issues are presented.