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Full-Text Articles in Business
Meeting All The Challenges: These Five Colby Alumnae Are Reshaping The World Of Business, Finance, And Technology With Their Liberal Arts Education, Kayla Voigt
Colby Magazine
Five high-achieving alumnae talk about their lives, careers, and Colby.
Global Reach, Local Markets: The Challenges Of Leading Global Innovation, Sarah Higgins
Global Reach, Local Markets: The Challenges Of Leading Global Innovation, Sarah Higgins
Honors Theses
This Global Studies honors thesis addresses how managers and leaders of global firms manage innovation across multiple markets. Current research on multinational corporations provides an understanding of different kinds of innovation and the ways to attend to multiple markets. However, there is less documentation of how these innovation strategies are actually implemented on the ground and the tensions that these efforts might produce. Therefore, my research focuses in particular on the challenges and tensions faced by leaders of global firms as they implement transnational innovation strategies. This study is based upon in-depth interviews with 20 participants who held positions in …