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Full-Text Articles in Business
Virtual World Affordances: Enhancing Brand Value, Sora Park, Fiona Fui-Hoon Nah, David Dewester, Brenda Eschenbrenner, Sunran Jeon
Virtual World Affordances: Enhancing Brand Value, Sora Park, Fiona Fui-Hoon Nah, David Dewester, Brenda Eschenbrenner, Sunran Jeon
Scholarship and Professional Work - Business
Virtual worlds are three-dimensional, computer-generated worlds that are a natural extension of the existing Internet. Although many businesses are jumping on the bandwagon to maintain a presence in virtual worlds, there is no well-established knowledge or theory to guide businesses in their involvement in these environments. In this paper, we identify affordances in the virtual worlds that can be used to increase the state of flow experienced in a business virtual site, which in turn may enhance brand equity, or the perceived added value of a brand to customers. We present a conceptual model that can be used to guide …
A Cross Cultural Study Of Corporate Blogs In The U.S. And In Korea, Sunran Jeon, Seong No Yoon, Jongheon Kim
A Cross Cultural Study Of Corporate Blogs In The U.S. And In Korea, Sunran Jeon, Seong No Yoon, Jongheon Kim
Scholarship and Professional Work - Business
Corporate blogging is now world wide due to the potential benefits of blogging. The purpose of this study is to investigate corporate blogging in the U.S. and Korea. The framework to compare corporate blogging in two countries is corporate blogging strategies developed by Lee et al. (2006). Comparing corporate blogging strategies in the U.S., top-down corporate blogging strategy IV (promotion) is mostly adopted in Korea, and most companies use their blogs at the third party site. Promotion blogs have gained popularity and high readership in Korea unlike U.S.
Asp Effects In The Small Size Enterprise: A Case Of Bizmeka Of Korea Telecom, Hwanyoung Kim, Sunran Jeon, Jongheon Kim
Asp Effects In The Small Size Enterprise: A Case Of Bizmeka Of Korea Telecom, Hwanyoung Kim, Sunran Jeon, Jongheon Kim
Scholarship and Professional Work - Business
An application service provider (ASP) is a business model providing information technology (IT) enabled solutions to customers over the Internet. Utilizing an ASP model, small and medium-sized enterprises (SMEs) can acquire affordable IT solutions. Korea Telecom (KT), a leading IT company in Korea, provides an ASP service called Bizmeka to SMEs. In this study, we identify factors influencing the perceived benefits of Bizmeka usage. We also examine the relationship between the perceived benefits of Bizmeka usage and customer satisfaction. Based on the results of our survey, we found the following factors to be important in determining customer satisfaction with ASPs: …