Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- B2B marketing (1)
- Bootstrap (1)
- Business-to-business (1)
- Content Management System (1)
- Design (1)
-
- Development (1)
- Energy Efficiency (1)
- Environmental Impact (1)
- Front-End Development (1)
- Greenhouse Gas (1)
- Interactive Media (1)
- Internet (1)
- Marketing communications (1)
- Nursing Home (1)
- Redesign (1)
- Small business (1)
- Social media (1)
- Sustainability (1)
- Transitioning (1)
- Visual Communication Technology (1)
- Web Development (1)
- Website (1)
- WordPress (1)
Articles 1 - 3 of 3
Full-Text Articles in Business
Sustainability In Web Development Through Energy Efficiency, Hannah Bebinger
Sustainability In Web Development Through Energy Efficiency, Hannah Bebinger
Honors Projects
As global internet usage expands, websites are growing in both size and complexity. Contrary to the common belief that the internet is immaterial and “environmentally friendly”, web pages have significant negative environmental impacts (Frick, 2015). Websites contribute to global greenhouse gas (GHG) emissions and electricity consumption. Considering the current climate crisis, it is crucial that web developers be aware of the impact that their work has on the environment and actively work to improve site energy efficiency. With a lack of regulation and awareness, the environmental impact of websites has remained unchecked despite growing concerns for sustainability. Further research and …
Transitioning Business-To-Business Marketing Communications To Social Media, Terri S. Gibson
Transitioning Business-To-Business Marketing Communications To Social Media, Terri S. Gibson
Master of Arts in Media and Communication Plan II Graduate Projects
There has been a movement toward digital media marketing channels away from the traditional media marketing channels in the realm of business-to-business (B2B) marketing. This transformation is more than mere semantics. It reflects the recent integration of digital strategies including blogging, social media, and email marketing by B2B marketers. A greater commitment to driving return on investment (ROI) and tracking movement through a website is seen in these strategies. In the rapidly changing digital landscape of B2B marketing, there is a focused emphasis on analytics, which reveals a sharp contrast between traditional media channels and social networking. With traditional media, …
Retirement Reboot: A Website Redesign, Christina Gillen
Retirement Reboot: A Website Redesign, Christina Gillen
Honors Projects
A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.