Business Commons^™

Competitive Sustainability: The Intersection Of Sustainability And Business Success, Clyde Eiríkur Hull

Articles

Sustainability that beats the competition is different from sustainability that does not. Some who care very much about sustainability may not care at all about business success. However, they should. If businesses were to see that competitive sustainability leads to financial success, they would take it up and abandon nonsustainable practices

Making Sustainability A Core Competency: Consumer Response To Sustainable Innovative Products, Clyde Eiríkur Hull, Jennifer D. Russell, Monika Kukar-Kinney

Articles

Research suggests that sustainability may not be sufficient to yield a competitive advantage. Building on the resource-based view, this research evaluates three questions: (1) Can using sustainability as a differentiator lead to consumers choosing sustainable products? (2) Does product sustainability appeal more to environmentally concerned consumers? (3) Does product sustainability appeal more when paired with innovation? To test the hypotheses, an online survey of 344 US respondents was conducted. Consumers were given a hypothetical budget for an office chair and asked to choose between two products at a time. Hypotheses were tested with frequency and Chisquare tests and logistic regression. …

Defining Regenerative Business Through The Context Of Place: A Case Study West Michigan Businesses, Aislinn Teachout, Aislinn Teachout

Masters Theses

This study builds upon existing scholarly literature on regenerative design and regenerative sustainability by relating the framework to existing West Michigan businesses and their place-specific practices. Applying concepts from those more developed fields to business sustainability, this paper contributes to the still emerging field of regenerative business by proposing a comprehensive definition of regenerative business. The definition is then applied to three businesses in a case study format to highlight regenerative business practices. While none of the businesses highlighted claim to be regenerative, all have examples of practices that demonstrate regenerative action and enhance the West Michigan community.

By defining …

Support New Business To Solve Old Problems With Kentucky’S Keystone Waste From Bourbon & Brewing, Samuel C. Kessler

Commonwealth Policy Papers

Provided here is a policy solution from the backside of Kentucky bourbon and brewing to upcycle Kentucky’s “keystone” wastes and grow businesses in the process. Potential effects range from removing the bottleneck on bourbon production and producing GHG-friendly biogas to lowering the price of milk.This full whitepaper brief provides an incentive model for keystone wastes which have a provider and a use. It is equally applicable for policymakers or advocates wishing to place a policy incentive behind waste-to-product upcycling, businesses involved with methane sequestration & renewable biogas energy, and shifting regulatory and penalizing models of pollution into incentive model for …

Regenerative Tourism Model: Challenges Of Adapting Concepts From Natural Science To Tourism Industry, Asif Hussain, Marie Haley

Journal of Sustainability and Resilience

The study proposes a regenerative tourism model. The application of the natural science ideas of regeneration needs to be clarified before the tourism industry can adopt a regenerative tourism model. Without such clarification, there is a high risk of ‘green washing’ and inappropriate adaption of a regenerative model. The borrowing of natural science to industry and its application in social sciences confuse the essence of the true concept of regeneration. In a regenerative agriculture context restoring a holistic system that mimics nature and includes social and economic spheres contributes to improving the whole system. When a social system aims to …

Dual Agenda Innovation: How Firms Pursue Economic And Environmental Goals Simultaneously, Tianni Xie

Dissertations and Theses Collection (Open Access)

With the increasing prevalence of UN SDG (Sustainable Development Goals) and ESG movement, more and more companies have started to include environmental performance as part of their strategic goals. From both risk management and value creation perspectives, not only is the positive environmental performance socially desirable, but it also can affect the economic performance. Companies strive to achieve superior environmental and economic performance (i.e.E2 performance), but few have succeeded.

In this dissertation research, the author proposed that firms are more likely to achieve superior E2 performance by engaging in dual agenda innovation that integrates environmental goal and economic goal in …

To Buy Green Or Not To Buy Green: Do Structural Dependencies Block Ecological Responsiveness?, Simon J.D. Schillebeeckx, Teemu Kautonen, Henri Hakata

Research Collection Lee Kong Chian School Of Business

Despite the significant increase in interest in sustainable business practices, decisions on switching to more environmentally friendly input materials are understudied. In a conjoint experiment, we presented 267 Finnish manufacturing firms with an opportunity to acquire an alternative, more ecological input material and investigated their willingness to switch to that material. We find that in general, firms are willing to substitute their current principal input with a more ecological alternative under conditions of functional parity. However, such willingness is contingent on the firm’s value creation structures. Specifically, if the products and processes driving the firm’s value creation rely more on …

Introduction To The Business Of Sustainability: An Organizing Framework For Theory, Practice And Impact, Gerard George, Martine R. Haas, Havovi Heerjee Joshi, Anita M. Mcgahan, Paul Tracey

Research Collection Lee Kong Chian School Of Business

Human activity needs to become sustainable, and businesses have a massive role to play in it. Important progress has occurred. The Coronavirus pandemic has reinforced the importance of sustainability and resilience. Businesses have become champions of the United Nations’ Sustainable Development Goals (SDGs), both by integrating them into their core activities and by developing strategies and metrics to achieve them. Despite this progress, more must be done to achieve sustainability targets on a timetable that is relevant. While the narratives of businesses are often exciting, their follow-through with implementation remains limited. So too is information on successful practices, conceptual knowledge …