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Full-Text Articles in Business
How Airline Managers Assess Their Competitive Positions: A Case Study In Turkey, Huseyin O. Aldemir, Ferhan K. Sengur
How Airline Managers Assess Their Competitive Positions: A Case Study In Turkey, Huseyin O. Aldemir, Ferhan K. Sengur
Journal of Global Business Insights
This study focused on how airline managers perceive their competitive positions. Based on the perceptions of the airline managers, strengths-weaknesses-opportunities-threats (SWOT) analyses were carried out. All scheduled and unscheduled passenger carriers in Turkey were used as sample for this research. The data were acquired through qualitative research by semi-structured interviews with senior executives of the airlines. This research demonstrated how airline managers assess their competitive positions in the market. The similarities and differences related to each airlines’ strengths, weaknesses, opportunities, and threats were put forward. Interviews among managers of the airline companies operating in Turkey revealed varied perceptions on business …
Strategic Event Planning In Hospitality: The Need To Recommit, Post Covid, Nancy Hutson
Strategic Event Planning In Hospitality: The Need To Recommit, Post Covid, Nancy Hutson
Journal of Global Hospitality and Tourism
This viewpoint suggests that recharging the hospitality industry in post-pandemic world is a critical issue. The author discusses several steps towards having a strategic event plan in place within hospitality establishments, that can strive to regain, and potentially surpass, pre-Covid attendance and profits. These steps include (1) understanding who the guest currently is and who we want to encourage for further visits, (2) knowing the current market and what events might stimulate the attendance, and (3) identifying when an event is needed to boost visitation and profitability. The author also puts forward several research questions throughout the viewpoint.