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Full-Text Articles in Business
Low Textbook Cost Syllabus For Mgt 9600 (Strategy And Competitive Advantage), Helaine J. Korn
Low Textbook Cost Syllabus For Mgt 9600 (Strategy And Competitive Advantage), Helaine J. Korn
Open Educational Resources
This course examines how to gain advantage against competitors in the complex and dynamic global marketplace. Core business strategy themes include how to analyze the business environment, assess resources and capabilities, and choose competitive strategies. The course also considers how to create corporate value through configuring and coordinating multibusiness activities. Core corporate strategy themes include how to analyze scale and scope, evaluate corporate competencies, manage the multibusiness corporation, assess global strategies, and choose corporate strategies.
Communicating Business, Singapore Management University
Communicating Business, Singapore Management University
Perspectives@SMU
Communications heads should have a seat in boardrooms to facilitate strategic communication. But they need to demonstrate how communications drive business
Spotify: Strategic Plan And Analysis, Riley T. Sletten
Spotify: Strategic Plan And Analysis, Riley T. Sletten
Undergraduate Theses, Professional Papers, and Capstone Artifacts
Spotify is a worldwide music and podcast streaming company. Spotify has the most active users of any audio streaming company in the world and is a key competitor in a growing industry. It is important to evaluate the external environment and internal forces that impact Spotify’s strategic decision-making to identify opportunities and threats that could change the audio streaming landscape. Drawing on industry research, company financial statements, and media reports, this paper analyzes the external and internal environment of Spotify to identify a strategic recommendation for the company going forward. I analyze different business frameworks to evaluate the competitive landscape …