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Articles 1 - 4 of 4

Full-Text Articles in Business

Navigating Corporate Social Responsibility, Benjamin Bates Aug 2020

Navigating Corporate Social Responsibility, Benjamin Bates

Marriott Student Review

In this article, Ben Bates provides future business leaders with an introduction to the tools necessary to navigate difficult issues surrounding corporate social responsibility. HIs article outlines the two main theories on corporate social responsibility and discusses how business leaders can decide which theory to apply in a given situation.


Book Review: Zero To One, By Peter Thiel, Ammon Kou Aug 2018

Book Review: Zero To One, By Peter Thiel, Ammon Kou

Marriott Student Review

This is a book review of Zero to One by Peter Thiel.


Strategic Implications Of Blockchain, William R. Adams Apr 2018

Strategic Implications Of Blockchain, William R. Adams

Marriott Student Review

This thesis introduces blockchain, the underlying technology of cryptocurrencies such as Bitcoin, and discusses how best to conceptualize it relative to other technologies. Following an explanation of the fundamentals of blockchain, also known as the distributed ledger, I identify the characteristics of the technology. Building upon blockchain’s inherent strengths and limitations, I explore potential business applications of blockchain. Finally, I recommend that leaders continue to track the development and adoption of blockchain technology, even if they decide that implementing it does not align with their organization’s strategy at present.


Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout Aug 2017

Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout

Marriott Student Review

This article attempts to inform the audience of the importance of market analysis in management consulting. The article states that consulting firms can utilize the power of market analysis as they commit to understand technology, collaborate with researchers to conduct action research, and align market strategies within the consulting firm. This article concludes that by doing these steps consulting firms will lead in their market.