Business Commons^™

Build, An Unorthodox Guide To Making Things Worth Making, Jay Nathan

Journal of Global Awareness

No abstract provided.

Global Brands Value Chains Create Competitive Advantage, Adriana N. Marchetti

Journal of Global Awareness

Marriott International, Inc., is an American international hospitality company that operates a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott in 1927, the company is based in Bethesda, Maryland, USA. In May 1927, the company began as an A&W Root Beer franchise in Washington, DC. Founders J. Willard and Alice Sheets Marriott started their business by selling cool drinks in the hot, muggy Washington, DC summers.

Since then, Marriott International has established itself across 139 countries with 8,000+ properties offering around 1.5 million guest rooms. This paper will explore Marriott International’s products and services, global …

Zara, The Global Fast Fashion Pioneer From Spain, Hibah Ahmad

Journal of Global Awareness

Zara, a renowned fashion retailer, has gained a reputation for its innovative approach to global supply chain management. Zara is committed to providing affordable luxury clothing, home décor, accessories, and footwear. The company’s unique business model, characterizing them as “fast fashion,” allows them to continuously change their product lines to reflect the consumer market. Their incredibly fast turnaround time and affordable costs for modern and trendy pieces can create value for their customers while keeping inventory costs low. Overall, Zara’s supply chain practices reflect their success as a powerhouse in a highly competitive fashion industry.

How Does Pepsico Manage To Navigate In A Market Characterized By Intense Competition?, Thor K. Søndergǻrd

Journal of Global Awareness

This research article is about PepsiCo's evolution, supply chain, and how they manage in a market characterized by intense competition. PepsiCo has grown into a strong global company with a diverse portfolio. Positioned in competitive beverages and snacks markets, the company faces a lot of competition but manages to maintain its market position and continues to generate market share. The "PepsiCo Way" initiative focuses on optimizing the supply chain for effectiveness, strength, and sustainability. While navigating challenges, including the trend toward healthier options, PepsiCo continues to adapt and innovate for future success.

Boeing Co: Ethical Failures And Business Scandals, Bahia Benabbad Touirs

Journal of Global Awareness

Recent advances in technology have completely changed people’s outlook on the world. Instant access to limitless information has revamped consumer behavior and expectations from the companies they interact with; therefore, social responsibility has become a crucial talking point in the business world as customers increasingly monitor their actions. A recent study showed that 70% of consumers want to know how brands are addressing social and environmental issues, and 46% of consumers believe it plays a decisive factor in their purchasing decision process (Duan, Hofer, & Aloysius, 2021). Even though this has its effects in every industry, this paper will focus …

Apple: Global Ethics And Transformational Leadership, Bisma Ahmed

Journal of Global Awareness

Apple Inc. is an American technological company that designs, manufactures, and sells various products such as laptops, phones, accessories, streaming services, licensing services, and so much more. The paper explores the corporate responsibility and unethical business practices that arise from the global sourcing of Apple’s products. The company established many relationships with suppliers in East Asia to meet the rigorous demands of consumers, promising high-quality products at the expense of factory workers. However, global sourcing comes with unethical business practices. There have been various cases against Apple’s suppliers. This research highlights unfair working conditions, overworking employees, and environmental pollution that …

The Coming Transformative Impact Of Large Language Models And Artificial Intelligence On Global Business And Education, Eva K. Jermakowicz

Journal of Global Awareness

Rapid advances in the capabilities of Large Language Models (LLM) as a basis for Artificial Intelligence (AI) applications, and their sudden wide accessibility, have garnered significant attention recently. These technologies (e.g., ChatGPT, BARD), which have the ability to predict and generate human language, have led to excitement and concerns regarding their use in various industries. This paper explores the history of LLM, examines their applications in business and education, and delves into the critical ethical concerns and challenges of these emerging technologies to ensure that their uses are not only effective, but also responsible and equitable.