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The Yin And Yang Of Business Strategy, Edward Dennehy
The Yin And Yang Of Business Strategy, Edward Dennehy
Irish Business Journal
The purpose of this paper is to provide a ‘grounded’ approach to business strategy formulation on the basis that the generic strategy approach lacks contextual sensitivity. Today’s strategists need to constantly assess the degree to which their businesses are achieving both market effectiveness and organisational efficiency. Drawing on primary and secondary research the paper examines business strategy formulation as a balancing act between achieving organisational effectiveness and efficiency and provides a matrix that can help identify where a business lies in this process.
Yeats’S Legacy And Literary Tourism: A Study Of The Yeats Winter School In Sligo, Mary Mcguckin
Yeats’S Legacy And Literary Tourism: A Study Of The Yeats Winter School In Sligo, Mary Mcguckin
Irish Business Journal
Literary tourism is of increasing importance within the field of cultural and heritage tourism yet remains under-represented in academic literature. Smith, et al. (2010, p. 108) define it as a “tourism activity motivated by interest in an author, a literary creation or setting, or the literary heritage of a destination”. The typical profile of a literary tourist is that of a well- educated holidaymaker who is seeking an authentic experience, may have heard about the place’s linkage with a writer but may not have high levels of knowledge about the actual work of the writer. The socio-economic characteristics of literary …
Developing The External Engagement Process In Higher Education Through Effective Change And Technology, Irene Sheridan, Colm Barry-Murphy, Heather Madden
Developing The External Engagement Process In Higher Education Through Effective Change And Technology, Irene Sheridan, Colm Barry-Murphy, Heather Madden
Irish Business Journal
Engagement with external organisations and enterprises is increasingly part of the higher education mission and the contribution of universities to local and regional economic and social development remains an important, but difficult to evidence, metric for Higher Education Institutions (HEI). This paper explores the implementation of a Customer Relationship Management (CRM) system to support external engagement and to build business intelligence in one higher education institution in Ireland. Building on the findings of the Roadmap for Employment-Academic Partnership (REAP) project, through a structured process towards a professional case management approach to interactions this project focuses on the introduction of a …