Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Casinos – Marketing (2)
- Hospitality industry (2)
- Tourism (2)
- Business logistics (1)
- Casinos (1)
-
- China (1)
- China – Macau (1)
- Competition (1)
- Competitive advantage (1)
- Gambling industry (1)
- Gaming (1)
- Hotel chains (1)
- Hotel management (1)
- International business enterprises (1)
- Lean manufacturing (1)
- Luxuries (1)
- Marketing (1)
- Marketing – Costs (1)
- Nevada – Las Vegas (1)
- Resorts – Marketing (1)
- Strategy (1)
- Publication
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Business
Pyramids To Players Clubs: The Battle For Competitive Advantage In Las Vegas, Oliver Lovat
Pyramids To Players Clubs: The Battle For Competitive Advantage In Las Vegas, Oliver Lovat
Occasional Papers
The evolution of the Las Vegas casinos from owner operator to the institutionally financed and corporately managed casino-resort has been the predominant feature of the evolution of the US Gaming market in the past 30 years. This paper examines the strategic frameworks used by Las Vegas casino resorts and identifies the drivers for competitive advantage moving forward.
Logistics And Supply Chain Management In The Hotel Industry: Impact On Hotel Performance In Service Delivery, Clement K. Odoom
Logistics And Supply Chain Management In The Hotel Industry: Impact On Hotel Performance In Service Delivery, Clement K. Odoom
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to identify and describe the way logistics and supply chain management practices can be used for costs savings. As hotel companies manage and operate their properties, they should focus on several aspects such as logistics management, inventory management, information technology, procurement and distribution, lean and green supply chain practices. Finally, this paper explores the competitive benefits that come from applying these concepts. Part three will contain a set of recommendations how they can be utilized in the hotel industry
The Marketing Plan Of The Cotai Strip, Pui Shan Wong
The Marketing Plan Of The Cotai Strip, Pui Shan Wong
UNLV Theses, Dissertations, Professional Papers, and Capstones
In 2003, when most the current Cotai Strip was still a piece of reclaimed land, Sheldon Adelson started a visionary development on this piece of land: the Asian Las Vegas - the Cotai Strip under the corporate Sands China Limited. Its first property, the Venetian Macau was opened in August 2007 followed with a Four Seasons hotel in 2008 with a great success. The forthcoming project is the Sands Cotai Central which includes a 1,200-rooms Holiday Inn Macau, a 600-rooms Conrad Macau and a 4,000-rooms Sheraton Macao with an additional complex of casino, meeting facilities, and shopping mall.
Marketing these …
Why China? A Study Of Why Foreign Hotel Companies Are Rushing To Develop New Luxury Hotels In China, Sean Hardingham
Why China? A Study Of Why Foreign Hotel Companies Are Rushing To Develop New Luxury Hotels In China, Sean Hardingham
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose: The purpose of this professional paper is to identify why China is currently the number one recipient of foreign investment from foreign multinational luxury hotel companies.
Statement of Objective: An exploratory study will be conducted in support of the purpose. With such a lack of available information relating specifically to luxury hotel development in China; published data on the current economic, cultural, and tourism environment in China will be used to support conclusions made in regard to luxury hotel development by multinational hotel companies.
Justification: Deng Xiaoping’s introduction of the Open Door Policy in 1978 opened the door to …