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Full-Text Articles in Business
What's In Your Leadership Toolbox?, Barbara M. Tarasovich, Bridget M. Lyons
What's In Your Leadership Toolbox?, Barbara M. Tarasovich, Bridget M. Lyons
WCBT Faculty Publications
Senior finance executives play a pivotal role in achieving corporate strategic vision, fostering growth, and enhancing return on invested capital. But their role is becoming more and more complex. In addition to traditional functions, they and their finance teams must now do financial modeling, integrate data analytics, handle strategies for cyber security and complicated risk management, and more. To find out what capabilities must today's financial leaders have to be successful, the authors interviewed CFOs and human resources (HR) executives and identified the key required competencies. They identified six competencies frequently named by finance and HR executives that they believe …
Narrative Approach To Corporate Strategy: Empirical Foundations, Michael S. Carriger
Narrative Approach To Corporate Strategy: Empirical Foundations, Michael S. Carriger
WCBT Faculty Publications
Purpose - This paper aims to present theoretical and empirical foundations for the use of a particular type of narrative skillfully deployed by senior leaders in an organization as an effective tool for creating, disseminating and executing corporate strategy. Design/methodology/approach - The paper presents original research on the effectiveness of the use of a "springboard story" as a leadership tool. Findings - Data are presented to substantiate that a "springboard story" presentation of corporate strategy and competitive advantage is more effective at producing a consistent and confident choice of competitive advantage among an audience than a presentation of corporate strategy …
Narrative Vs. Powerpoint: For Leaders, It May Not Be A Matter Of Fact, Michael S. Carriger
Narrative Vs. Powerpoint: For Leaders, It May Not Be A Matter Of Fact, Michael S. Carriger
WCBT Faculty Publications
This paper aims to argue that narratives, skillfully deployed by senior leaders in an organization, can be a very effective tool for creating, disseminating and executing corporate strategy. The paper presents a model for narrative use by leaders and a practical guide to implementing the model. Preliminary and anecdotal data are presented to substantiation a case for leaders' use of narrative as an alternative means for conveying corporate strategy. Implications for the practical use of narratives by leaders are explored by this paper.
Customer Service And Satisfaction: Competitive Advantage And Beyond, Stanley Bazan
Customer Service And Satisfaction: Competitive Advantage And Beyond, Stanley Bazan
New England Journal of Entrepreneurship
This article examines how excellence in customer service and satisfaction can be a major source of competitive advantage and profits for small businesses. The costs and causes of poor service and satisfaction are discussed and special emphasis is given to the value of the lifelong customer. Methods to pursue the goal of completely satisfying customers 100 percent of the time are examined. Leadership, aggressive problem solving, problem-solving teams, and assessment of customer service are among the topics reviewed.