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Full-Text Articles in Business
Introducing The Balanced Scorecard: Creating Metrics To Measure Performance, Andra Gumbus
Introducing The Balanced Scorecard: Creating Metrics To Measure Performance, Andra Gumbus
WCBT Faculty Publications
This experiential exercise presents the concept of the Balanced Scorecard (BSC) and applies it in a university setting. The Balanced Scorecard was developed 12 years ago and has grown in popularity and is used by more than 50% of the Fortune 500 companies as a performance measurement and strategic management tool. The BSC expands the traditional financial measures into three other dimensions to capture a balanced approach to measure performance in an organization. These additional dimensions are as follows: Customer Focus, Competence/Employee Learning and Growth, and Operational Efficiency. The exercise uses an analogy of a race car driver who relies …
Ricardo Semler: Creating Organizational Change, Christopher York, Peter A. Maresco
Ricardo Semler: Creating Organizational Change, Christopher York, Peter A. Maresco
WCBT Faculty Publications
A review of "Creating Organizational Change" by Ricardo Semler.
Achieving Growth In The Luxury Market, Peter A. Maresco, Bridget M. Lyons
Achieving Growth In The Luxury Market, Peter A. Maresco, Bridget M. Lyons
WCBT Faculty Publications
Founded in 1928 as a luxury hotel-reservation processing company, The Leading Hotels of the World, Ltd, which is headquartered in New York City, has evolved into a highly recognizable luxury brand within the luxury hotel market. The company has spent the last decade transforming itself from a reservation-processing company into a luxury powerhouse. Leading Hotels provides a compelling lesson in how to effectively achieve growth in the luxury market and today has positioned itself to meet its vision: To become the preeminent provider of products and services to luxury hotels and to the luxury marketplace. This article looks at how …
Everything You Always Wanted To Know About Ipos* But Were Afraid To Ask, Joseph E. Levangie
Everything You Always Wanted To Know About Ipos* But Were Afraid To Ask, Joseph E. Levangie
New England Journal of Entrepreneurship
Many entrepreneurs want to reach high to the heavens to achieve unlimited success. These hardworking, often underappreciated, venturers often crave fame and fortune as they strive to create their personal business legacy. One strategic path many have wandered down is that of the Initial Public Offering (IPO), whereby shares of the company are sold to the public. The IPO has many strong attractions. Large amounts of capital can be brought into the company.The company’s stock can be used as currency to acquire other companies. Early investors realize a good ROI. Employees can perceive real value in their stock options. Customers, …