Business Commons^™

Neutralization Of Fuel Tankering Emissions For Environmental Sustainability, Peter O'Reilly, Maria Petrescu, Fabricio Sulzbacher, Diogo Coutinho

National Training Aircraft Symposium (NTAS)

As aviation has been one of the fastest-growing sources of emissions, this paper explores sustainable solutions in the equation of the economic savings from the fuel tankering practice, in a way it could represent gains of credibility for this industry (Boussauw & Vanoutrive, 2019). The fuel expenses in Brazil have been responsible for the highest operational cost for the airlines and, as a result, there has been an ongoing pursuit of the highest level of efficiency (ANAC, 2019). In this context, this study has been focused on the emerging Brazilian aviation market, and uses primary data collected from three major …

The State Of Digital Transformation: A Pilot Study, Ngan N. Chau, Steve Schulz, Vijay Agrawal

Mountain Plains Business Conference

Although the COVID-19 pandemic has created many challenges for business operations, it has certainly driven businesses to deploy digital technologies in a variety of areas, including customer engagement, customer services, and workflow coordination. In addition to supporting overall business strategies, digital technologies have been shown to carry the capacity to trigger business innovations and renewal. This pilot study aims to understand the impact of COVID-19 on digitalization and further investigate the various paths of digital transformation at different businesses. Key findings will be discussed along with their implications for future research.

University/Industry Collaboration: Using A Classroom Business Case To Enhance Student Problem-Solving/Learning Experience, Gregory Benson, Ngan N. Chau

Mountain Plains Business Conference

This study illustrates how an academic program utilizes industry partnerships as a resource to maintain the relevancy of its curriculum. In particular, a university/industry collaboration experience is examined to showcase how a real business problem at an industry partner has resulted in a business case used in the classroom to enhance students’ problem solving.

Key Words: Supply Chain Management (SCM), University/Industry Collaboration (UIC), Business Case Study

Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.

A System Dynamic Analysis On Taiwan Sports Lottery From Stakeholders' Perspective, Day-Yang Liu

International Conference on Gambling & Risk Taking

No abstract provided.

Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell

Atlantic Marketing Association Proceedings

No abstract provided.

Secondary Crisis Communication. A Question Of Actual Or Perceived Credibility?, Bengt Johansson

International Crisis and Risk Communication Conference

An important aspect of crisis communication is secondary crisis communication, which focuses on how people communicate during a crisis. This study seeks to explore the mechanism of credibility in secondary crisis communication. Respondents in a large-scale experiment (N=2382) were exposed to a fictional news story about a terrorist attack and asked to what degree they would share the news story on social media. The design made it possible to test if the sharing of news stories was determined by its actual credibility (through the use of semiotic disclaimers in the news story), or by perceived credibility (the perceived credibility of …

Building Bridges To Connect With Stakeholders: A Template For Success, Kimberly A. Reed

International Crisis and Risk Communication Conference

The modern age of communication, with the 24x7 news cycle and "information overload," can impact our ability to connect with stakeholders. Kimberly Reed, a Washington professional who has built bridges for more than 20 years both across the aisle and around the globe with non-profits, trade associations, government officials, and risk and crisis communication professionals, presented a case study on Expo Milano 2015: "Feeding the Planet, Energy for Life" (the "World's Fair," which was the world's largest gathering and discussion on the topic of food). She shared best practices that featured Drs. Deanna and Tim Sellnow and provided practical resources …

Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard

Atlantic Marketing Association Proceedings

In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …

Business Framing For Analytics, Beverly Wright

Atlantic Marketing Association Proceedings

Both the academic and business practitioner communities are faced with the challenges of discovery, innovation, and constant learning of their field, particularly within the marketing discipline, where content, processes, and even structure are dynamic in nature, with constantly evolving interests and focus. A solid research agenda with excellent analytics to address pertinent business questions is crucial for successfully expanding our understanding of the marketing function.

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Liz Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Association Proceedings

Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines corporate recruiters’, …

Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca

Atlantic Marketing Association Proceedings

During the past three decades, the growth of e-commerce has presented marketers with many new arenas for research and application. Certainly e-commerce has become a significant portion of the world economy and in particular the consumer sector. As previous literature has consistently considered perceived risk as a major factor consumer purchase decisions, this research identifies several major components of consumer perceived risk (PR) and their normative implications in the e-commerce environment

A Systematic Review Of Anti-Brand Website Literature: What We Know And What We Need To Know, David L. Williams, Ellen Kolbas

Atlantic Marketing Association Proceedings

The emergence of Web 1.0 began an evolution in electronic communication. This platform resulted in a unidirectional communication flow (e.g. firm to consumer) that featured firms generating messages for public consumption. Web 1.0 gave rise to Web 2.0 and 3.0 platforms that facilitate bi-directional communication between firms and the public. This new method has resulted in an increase in consumer empowerment to create and disseminate marketing messages of their own (Williams, Crittenden, Keo, & McCarty, 2012). Third party stakeholders are disseminating electronic word-of-mouth communications about companies through the use of video, reviews, forums, microblogs and multiple other channels (Gil-Or, 2010). …

An Application Of Social Media Marketing For Community Sustainable Development, Lei Huang, Amelia Clarke, Wen Tian, Natalie Heldsinger

Atlantic Marketing Association Proceedings

Though the social marketing approach has been developed from commercial marketing, it is a holistic approach from various social sciences disciplines like marketing, psychology, sociology, mass communication and economics. It is basically an art to explore new ways of analyzing problems and solving them effectively. For instance, social marketing influences sustainability through the use of marketing principles to increase awareness, understanding, change attitudes, and motivate the society to change, adopt, or sustain a particular behavior. This paper attempts to explore a framework of social media in light of disseminating the knowledge of a community-wide sustainability plan among various stakeholders. Policy …

Being Green And Social Responsibility: Basic Concepts And Multiple Case Studies In Business Excellence, Alan D. Smith, Steven R. Clinton, William T. Rupp

Atlantic Marketing Association Proceedings

Through a qualitative business case approach, three major manufacturing firms in Pittsburgh, PA were reviewed for their eco-friendly sustainability strategic initiatives and products/services. Undoubtedly, use of green best practices are value adding steps for a company may be initially difficult to justify to spend the time and resources developing such a process. This is especially true when other core business needs are present, such as driving revenue, product development and meeting governmental or consumer expectations. However, green and sustainability initiatives may not be currently dictated needs, but many companies feel strongly that charting such a course would be to their …

A Research Agenda For Advancing The Marketer's Understanding Of Ethical Consumption In A Post-Modern World, Julie M. Pharr

Atlantic Marketing Association Proceedings

The attribution of moral significance to the choice of everyday consumer goods may well mean that personal consumption is increasingly viewed as an ethical exercise and not simply an economic transaction.

Consumer behavior has emerged as an important moral battleground in the 21^st century. Those in doubt of this statement need look no farther than their local Catholic church. In a church encyclical released 06.18.15, Pope Francis called for radical transformation not only of global politics and economics but of individual lifestyles in the battle to confront the environmental deterioration of Earth. An encyclical is a document that serves …

National Culture Dimensions And Consumer Digital Piracy: A European Perspective, Irena Vida, Monika Kukar-Kinney, Mateja Kos Kokli, James Reardon

Atlantic Marketing Association Proceedings

Digital piracy as a ubiquitous phenomenon affects a number of stakeholders, such as consumers, enterprises, and governments. Considering its global nature, it has been of particular interest to consumer researchers. Hence, a large body of digital piracy literature sheds light on the demand side and illuminates various predictors of digital piracy behavior (Harris & Daunt, 2011). Despite these efforts, very little attention has been devoted to applying international perspective in investigating digital piracy across different countries (Ki, Chang, & Khang, 2006). This study aims to fill this void by examining the digital piracy behavior in three EU countries. In addition, …

The Role Of Corporate Social Responsibility Information In The Consumer-Brand Relationship, Lei Huang

Atlantic Marketing Association Proceedings

Given the increased interest and empirical research in corporate social responsibility (CSR) and irresponsibility (CSI), the interest of this paper is given to the impacts of corporate operational performance (COP) and corporate social performance (CSP) on consumer brand advocacy and brand trust. In this consumer-brand continuum, customers evaluate brand trustworthiness by two scopes: (1) the product or service the firm offers (i.e., product brand) that is usually associated with COP (Rust, Moorman, & Dickson 2002); and (2) the firm which provides the products and services (i.e., corporate brand) that is connected with CSP (Korschun, Bhattacharya, & Swain 2014). In addition, …

Modification And Investment Intention In The Consumer-Possession Relationship, James D. Doyle

Atlantic Marketing Association Proceedings

The present-day automobile is at once a source of physical transportation, of course, but also an extension of self, a potential platform for self-expression and image enhancement, a source of social approval as well as psychological and physiological stimulation, and, perhaps, an object of beauty. This study examines motivations and antecedents of various vehicle-directed consumer behaviors, including modification and the intention of consumers to invest in their relationship with their vehicle. In this study, vehicle modification refers to the voluntary actions taken by a user or owner of a vehicle to differentiate the functional or aesthetic characteristics or performance of …

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Vasquez-Parraga

Atlantic Marketing Association Proceedings

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs.

This study focuses on the impact of perceived product values on certain consumer needs. We use Apple products and Samsung products to accomplish this.

Electronic Intervention And Platforms And Their Impacts On Crowdfunding Behavior, Susan Cockrell, Dan Meyer, Alan D. Smith

Atlantic Marketing Association Proceedings

Crowdfunding is a method of raising funds for projects, creative pursuits, peer-to-peer lending, and charitable causes. The idea of crowdfunding stems from the more encompassing concept of crowdsourcing, which refers not only to the gathering of funds, but to group participation in the convergence of ideas and content creation. Thus, crowdfunding can be considered to be one type of crowdsourcing. The following study examines the crowdfunding behavior of a sample of business professionals located in the service sector of metropolitan Pittsburgh, PA. In general, the empirical findings suggested that smaller goals tend to have better success ratios, while getting the …

Csr Communication In Kitakyushu, Japan: Multiple Case Study, Kaori Takano

Academic Conference on Good Business

The city of Kitakyushu is located in Fukuoka prefecture, southwestern Japan. The Organization for Economic Co-operation and Development (OECD) designated it as one of the four “Green growth” model cities in the world. The city experienced industrial pollution in the 1960s, however, it currently enjoys a reputation for having successful environmental approaches. Because of this significant history, the author speculates that the Kitakyushu business community continues to be vigilant about socially responsible practices and their CSR communication with stakeholders may be more advanced compared to other businesses in Japan.

This multiple case study utilized two traditional data: Interviews and documents. …

Aerospace Renaissance – Ripe For Research To Impact The Industry, Constantine M. Koursaris, Brig. Gen. Robert E. Mansfield Jr. (Ret.)

Aviation / Aeronautics / Aerospace International Research Conference

The Center for Aviation and Aerospace Leadership (CAAL) was founded in 2008 to capture, create, and share relevant information on leadership in the aviation and aerospace industry.

The AIR is developed and published in collaboration with the Aerospace Industries Association and includes:

• Information on the status of aerospace manufacturing in the United States and state of the economy

• An in-depth review of sales across the various sectors of the industry, employment trends, key international trade statistics, financial information on the industry & major aerospace firms, trends to watch, and a forecast for the future based on a review …

Social Responsibility Reporting: Evidence From India’S Leading Corporations, Shalini Jain

Academic Conference on Good Business

Abstract

In this article, I examine how 121 leading corporations in India communicate the external relevance of their corporate social responsibility (CSR) programs/outputs and whether these outputs vary by ownership identity (foreign, government, and family), industry affiliation (environmentally sensitive and consumer proximate), and market orientation (inward and outward). I use content analysis from corporate websites, annual reports, and CSR/Sustainability reports to create a unique database on India. Indicators include issuance of stand-alone CSR/Sustainability reports, participation in GRI, UNGC, Carbon Disclosure Project, and UN Carbon Credits reporting and auditing, social and environmental data and disclosure scores, and CSR/Sustainability awards. My analysis …

Does Corporate Giving Signal Firm Quality?, Ying Li, Kiyoung Chang, Hoje Jo

Academic Conference on Good Business

No abstract provided.

Csr And The Social Contract: New Lenses For Stakeholder Analysis And Strategic Management, Mark A. Buchanan

Academic Conference on Good Business

On the macro level of business legitimacy, the terms and conditions of the Business-Society social contract are continually subject to renegotiation. These renegotiations flow from altered expectations of society generally and stakeholder groups specifically as to business’ role in value creation and take place principally in either marketplace or public policy arenas.

On the micro level of a firm’s license to operate, it must understand and address stakeholder expectations in order to succeed over the medium and longer term, i.e., to be sustainable. Stakeholder management, as related to corporate social responsibility (CSR) and sustainability, has increasingly been seen as presenting …

Robust Design Review Conversations, Andy Dong, Massimo Garbuio, Dan Lovallo

Design Thinking Research Symposium

Design reviews and executive conversations at the point of strategic decision-making share an important outcome: they both result in the (nearly) irrevocable allocation of resources to pursue a design concept or strategic option. Our study aims to contribute to the strategic decision-making scholarship by investigating the robustness of these conversations. We define a robust design review conversation as one in which the participants discuss evidence in favor of and against the option and at the same time propose new hypotheses to explain or resolve the evidence in favor of and against the option, hypotheses that can eventually be tested. We …

06. Management, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

Data Mining: Implementation Of Data Mining Engine On Crm-Improve Customer Satisfaction, A. S. Al- Mudimigh, F. Saleem, Z. Ullah, F. N. Al-Aboud

International Conference on Information and Communication Technologies

Analysis on customer relationship is reaching more practical and motivating success factor for the growth of every company, in the same way, discovery of unseen information is also supporting for the successful expansion in an organization. A customer and a company are essential to each other and their good relationship and understanding will take the company on the top as well as the customer to the satisfactory level. In this paper we presented the model of customer relationship management (CRM) to describe the association of a customer with the company and enhanced the model by connection with data mining engine …