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Strategic Management Policy

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University of Nebraska - Lincoln

Honors Theses

Capabilities

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Nelnet Consulting Project, Ellie Hellman, Kennedy Johnston, Abe Stutzman, Emily Kist, Sam Stott, Tom Hermanek Apr 2022

Nelnet Consulting Project, Ellie Hellman, Kennedy Johnston, Abe Stutzman, Emily Kist, Sam Stott, Tom Hermanek

Honors Theses

The purpose of this capstone engagement was to do a market analysis of two potential investment opportunities for Nelnet. Our group went through an extensive research process of current players in the market, regulations that exist, financial considerations, and risk analysis. Through the capstone course we were introduced to design thinking and the 10 types of innovation to use as methods of evaluation for the Nelnet consultation. Our team went through processes such as stakeholder analysis, PESTEL analysis, Porter’s Five Forces, and internal resources and capabilities. Our final project consisted of a formal presentation to Nelnet executives and final report …