Business Commons^™

Unpacking Athletics: An Exploration Of Identity Development For Division I Women College Athletes, Kathleen E. Scanlon

Dissertations - ALL

This dissertation explored how former Division I National Collegiate Athletic Association (NCAA) women athletes made meaning of their undergraduate experience and how it influenced their post-graduate lives. The study research questions focused on three areas: a) how participants constructed meaning from their athletic experiences and what role those experiences had in shaping their identity; b) how the participants made sense of the various systems they experienced and what bearing various identities had on their meaning making; and c) what concrete knowledge, skills and qualities participants felt they possessed today that they attribute to their intercollegiate athletic experiences.

Three semi-structured interviews …

The Influence Of A Professional Sport Team’S Philanthropic Initiative On Fans’ Corporate Social Responsibility (Csr) Participation Intention, Young Suk Oh

All Dissertations

Within corporate social responsibility (CSR) research, there has been significant evidence of the positive impacts that CSR could bring to businesses. However, few studies, especially in the context of sport, have focused on how CSR benefits an actual social cause. Therefore, through a three-article format, the overall purpose of the dissertation is to examine how a professional sport team could use its CSR as a social marketing strategy to increase its fans’ willingness to participate in the team’s CSR program in contributing to a specific social cause. Specifically, Article 1 assesses whether CSR participation intention significantly differs among fans with …

Monetizing Attention And Branding Strategy: Assessing The Effects Of Personal Branding On Amateur Athletic Compensation, Abby Christiansen

University Honors Theses

What role does branding play in the compensation issues faced by amateur athletes? How has the rise of influential online social personas legally impacted their case? This thesis explores the long-standing compensation issues that many amateur athletes have faced while under the control of the NCAA. It connects the social impact of online personal branding to some of the legal victories won by student athletes as they gain more freedom over their NIL (name, image, likeness) by detailing the importance of branding and its evolution into personal branding in a 21^st century economy. Many of the rules and regulations …

The Person Behind The Team: A Phenomenological Exploration Of The Role Of The Sport Supervisor In Ncaa Division I Intercollegiate Athletics., Ehren R. Green

Electronic Theses and Dissertations

As organizational connectors, athletic administrators who serve as sport supervisors, are integral to the success of intercollegiate athletic departments. However, little is known about the role of sport supervisor or the relationship between sport supervisors and head coaches. Thus, this study seeks to define and better understand the role of the sport supervisor in intercollegiate athletics and explore the relationship between the sport supervisor and the head coach. Through a descriptive phenomenological approach, 22 participants (11 sport supervisors and 11 head coaches) from NCAA Division I institutions were interviewed. Role theory guided the defining of the role while leader-member exchange …

The Influence Of Sponsorship Engagement On Brand Loyalty: An Analysis Of The On-Site And Social Media Activational Communications., Achyut Kulkarni

Electronic Theses and Dissertations

The purpose of this study was to investigate the influence of sponsorship engagement (enacted via sponsorship activations) on consumers’ responses to sponsors’ activational communications. Specifically, this study aimed at examining if interaction and engagement with their team’s sponsors’ activational communication on-site, as well as on social media, influenced loyalty towards the sponsors. The study utilized service-dominant (S-D) logic as the theoretical framework. The S-D logic perspective recognizes that consumer behavior is centered on the interactive experiences between a consumer and an object, in this case the sponsor, and that a level of consumer interest and/or personal relevance with respect to …

“No Tits In The Pits!”: An Exploratory Analysis Of The Experiences Of Female Decision Makers In Motorsports In The United States, Alexia Pedo Lopes

Theses and Dissertations

This study explored the lived experiences of sixteen women who have decision-making roles in motorsports in the United States. The purpose was to shed light on the experiences of women who broke the glass ceiling in this unexplored male-dominated industry (Glass & Cook, 2016). The challenges these women encountered along with the mechanisms they employed to navigate those, and finally their motivation to continue pursuing a career in this industry, were assessed via in-depth semi-structured interviews and then the data was analyzed following a constant comparison thematic analysis. Challenges and coping mechanisms were classified according to the four levels, namely …

The Esport Points Of Attachment Index (Epai): Exploring Psychological Connections Of Esport Consumers On Behavioral Intentions Toward Esport Organizations, Se Jin Kim

Doctoral Dissertations

This dissertation addresses the literature gap in understanding the different psychological mechanisms of eSport consumers, as determined by their various points of attachment they possess depending on different sport contexts. The electronic sports (eSports) industry has been growing rapidly in popularity, but exploration of eSport fandom has been limited. Especially, a better understanding of the eSport consumers’ behavior and their psychological connection to particular eSports and teams is necessary. The first study in this dissertation identifies the points of attachment in eSport fans, based on an extensive literature review. The second study develops and validates the eSport Points of Attachment …

A Glimmer Of Hope: Environmental Change And Strategy Adaptation At World Wrestling Entertainment (Wwe), Siraat Mustafa Jd/Mba

Major Papers

This paper addresses the strategic and environmental adaptation of the World Wrestling Entertainment (WWE), the undisputed leader in the professional wrestling and sports entertainment industry. With over three decades of dominance, the WWE surpassed $1 billion in revenues and continues to produce live content in new ways, which successfully increased audience interaction and engagement. As the WWE continued to adapt its business to the changing media environment during the global pandemic of COVID-19, it completed an important agreement to license its WWE Network content to Peacock. The agreement is expected to expand the reach of its brands and enhance the …

The Future Of Name, Image, And Likeness In Advertising, Olivia E. Nuss

LSU Master's Theses

This study explores the unique intersection of the law and the theories of communication related to a student athlete’s ability to receive compensation based off their name, image, and likeness (NIL). The purpose of this study is to understand the future of NIL legislation application as it relates to emerging media and student-athletes’ privacy interests in order to better understand influencer marketing and the impact new legislation will have on student-athlete brand deals. Through a series of semi-structured, in-depth interviews, I explored industry trends in NIL as it relates to brand partnerships and advertising, focusing on key players, methods, and …

The Madness Of March: A Quantitative Look At Cinderella Stories In The Ncaa Division I Men’S Basketball Tournament, Joseph J. Fresco

Seton Hall University Dissertations and Theses (ETDs)

This study looked to determine if being classified as a Cinderella Story team in the NCAA Division I Men’s Basketball Tournament, also known as March Madness, led to a statistically significant change in NCAA Division I men’s basketball spending for that team’s respective institution one, two, and three years after being labeled. The purpose of this study was to determine the effect of men’s basketball spending on teams that are Cinderella Stories in the NCAA Men’s Basketball Tournament. It aims to understand how spending differs between athletic programs whose characteristics mirror those of Cinderella Stories and how expenses change before …

Sustainability In Minor League Sports, Sara Nimmo

Honors Theses

The COVID-19 Pandemic has greatly impacted the sports industry with the substantial changes that were prevalent during 2020. With those changes, many leagues had drastic budget decreases and were forced to compensate for the lost revenues. Many teams throughout Minor League Baseball, the AHL and the NBA G League were forced to come up with creative revenue streams as well as cost cutting strategies in order to maintain operations after the pandemic. Along with the effects of COVID-19 on the business of minor league sports, there is also heightened attention on what minor league teams are doing to sustain the …

“It's Like You're Trying To Get A Meeting With The Pope”: A Narrative Inquiry On Experiences Of Social Work Field Staff Establishing Field Placements In Sport, Lauren Beasley

Doctoral Dissertations

Social work in sport is a growing subspecialty of social work practice. However, there is limited research on the training of social work students to work in a sport setting. As field education is considered the signature pedagogy of social work education, more insights are needed on social work field internships in sport organizations. To fill this gap in the literature, the purpose of this narrative inquiry was to understand social work field staff's narratives of their experiences establishing sport-specific field placements through their lived stories. The study was guided by three research questions: (1) What narratives do social work …

The Role Of Organizational Culture And Relationship Marketing In Disability Sport Sponsorship: An Exemplar Case Study., Nina Siegfried

Electronic Theses and Dissertations

Worldwide, disability sport faces funding challenges. Sponsorship offers a viable alternative to combat the lack of sustainable funding in disability sport. Exploring how organizational culture can be leveraged to increase strategic partnerships, the purposes of this multiple manuscript dissertation were to (a) examine the elements of the organizational culture that make a successful international wheelchair basketball sport club attractive to external partners and (b) determine what role those organizational cultural elements play in leveraging relationship marketing (RM) for sponsorship acquisition and retention. Utilizing an exemplar case study methodology, the focus of this study was the RSV Lahn-Dill, an international wheelchair …

Major League Baseball: The Meaning And Impact Of The Lockout, Derek Mclaughlin

Theses/Capstones/Creative Projects

Major League Baseball’s Collective Bargaining Agreement expired after the 2021 season, which resulted in a lockout. There was an uncertainty of lost games during the lockout. After ninety-nine days an agreement was reached between Major League Baseball and the players’ union. Throughout this research, I explored what would have happened as of a result of lost games. Statistics from previous seasons suggest what could have occurred had there not been an agreement prior to the start of the season, while the new agreement suggest the motivation behind the new agreement.

Cost Of Attendance And Competitive Balance In The Ncaa Division I Football Bowl Subdivision, Michelle Calica Coyner

UNLV Theses, Dissertations, Professional Papers, and Capstones

The National Collegiate Athletic Association (NCAA) justifies its power and regulatory structure as necessary to promote competitive balance. Despite this, there is limited research on the efficacy of NCAA policies that were implemented with the intention of supporting more parity in Division I conferences. This study examined whether the 2015 cost of attendance (COA) policy was associated with competitive balance in various groups within the Division I Football Bowl Subdivision. Through the lenses of the Matthew Effect and policy design theory, this study aimed to understand how NCAA policies may hurt or help inequality in college sport. Although not all …

The Nil Agreement And Social Media: A Content Analysis, Scott Smith

Student Research Submissions

The Name, Image and Likeness Agreement has opened hundreds of doors for college athletics to make money based on their "likeness" and not their performance on the field. This new agreement levels the playing field for all athletes in college. Through a content analysis this paper will take a look at how the NIL is being discussed in various media channels such as TikTok and how this agreement is affecting the student athlete experience. Not every athlete is striking mega deals, but with this agreement everyone from Junior college to Division 1 has the opportunity to make money through avenues …

A New Generation Of The Ncaa: How Two Major Rules Have Changed The College Landscape, Brennan Saunders

Honors Theses

This paper is designed to take a look at the effect of two new rule changes the NCAA has established within the past two years. Through an explanation of what led to the NIL and transfer portal rulings, what NIL involves, and the long-term effects that NIL and the transfer portal are going to have on future athletes’ decisions, we will find that the NIL and transfer portal are the biggest rule changes in NCAA history and will have major ramifications for years to come.

Testing Efficiency In Nhl Betting Markets, Charles Luxton, Joshua Spizman, David Moore

Honors Thesis

The efficiency of markets is a prominent topic in the field of finance. Market efficiency has been thoroughly examined across many subsectors of finance; however thus far, existing research has sparsely covered the increasingly prominent sports betting market. This market is currently valued at roughly $10B per year (Grandview). In this article, we evaluate the efficiency of sports betting markets, using NHL betting lines and results from 2015-2020 to create a multivariate probit model which tests the market’s efficiency. Using a multivariate probit model to identify NHL money line bets with a relatively high probability of success compared to their …

The Impact Of Transfer Spending In Expediting Improvement Of On-Field Performance Of English Premier League Clubs, Brendan Merten

Senior Theses

This thesis analyzes transfer spending and performance data from English Premier League football clubs participating in the 1992-2021 seasons of the English Premier League using regression analysis and Granger causality analysis. The analysis attempts to extend existing research that indicates a significant causal relationship between transfer spending and performance. I then speak to the sustainability of transfer spending necessary to improve performance over a specified length of time. Further discussion considers implications of Financial Fair Play regulations and explores relevant case studies of Blackburn Rovers, Manchester City, Chelsea, Leicester City, and Newcastle United.

Mobile Sports Gambling In South Carolina, Drew Pechulonis

Senior Theses

After the U.S. Supreme Court deemed the Professional and Amateur Sports Protection Act (PASPA), sports betting has expanded across the country at a rapid pace. As the sports gambling industry continues to grow, states that have not passed legislation are left wondering whether legalization would benefit their constituents.

The purpose of this study is to determine the feasibility and consequences of legalizing mobile sports gambling in the state of South Carolina. This study can inform state leaders on how to implement mobile sports gambling in the state as well as the positive and negative repercussions that would follow legislation. As …

Applying Situational Crime Prevention To Terrorism Against Stadiums, Emanuel Maurice Yeoman

Walden Dissertations and Doctoral Studies

According to recent studies, there has been increasing concern of terrorist threats to U.S. stadiums. The research problem is that existing U.S. stadium policies, procedures, and plans do not adequately address evacuation of special populations in the event of a terrorist threat. There is a particular concern regarding the adequacy of existing stadium evacuation plans for patrons with special needs. In the current study there were three research questions examining the organizational deficiencies and best practices of stadium evacuation plans currently in place to respond to terrorist threats How situational crime prevention (SCP) can help in the identification of deficiencies …

Realtime Event Detection In Sports Sensor Data With Machine Learning, Mallory Cashman

Honors Theses and Capstones

Machine learning models can be trained to classify time series based sports motion data, without reliance on assumptions about the capabilities of the users or sensors. This can be applied to predict the count of occurrences of an event in a time period. The experiment for this research uses lacrosse data, collected in partnership with SPAITR - a UNH undergraduate startup developing motion tracking devices for lacrosse. Decision Tree and Support Vector Machine (SVM) models are trained and perform with high success rates. These models improve upon previous work in human motion event detection and can be used a reference …

Gender Leadership Imbalance In Sport Organizations In Latin America, Monica Yamile Gonzalez-Cuevas

Graduate Theses, Dissertations, and Problem Reports

The purpose of the study was to examine gender imbalance at the leadership level of sport administration at National Olympic Committees (NOC), National Paralympic Committees (NPC), and National Sport Organizations (NSF) of countries members of the Pan American Sports Organization (PASO). Specifically, this study examined how social and human capital, socio-cultural aspects of each country, and power-based discourses affect the advancement of women’s careers at the micro, meso, and macro levels of analysis.

A total of 12 participants were selected to participate in this study. Participants were all female sport administrators holding the position of president, vice-president, or secretary-general of …

Pray And Play: The Impact Of Fellowship Of Christian Athletes Among Di African American Collegiate Football Players In Kentucky, Rasheed Flowers

Theses and Dissertations--Educational Policy Studies and Evaluation

Participation in athletics provides student-athletes with opportunities to further themselves outside of athletics through academic assistance, educational opportunities and experiences, physical wellness, and personal/professional development. One often overlooked portion of this holistic development is spiritual development. As demonstrated in the name student-athlete, it implies a dual identity. Few student-athletes navigate multiple identities and a myriad of additional challenges in their collegiate journey than African American football student-athletes (AAFSAs). Spiritual development is vital for student-athletes; the literature validates that student-athletes growing in their faith may be better equipped to navigate the tension of multiple identity roles and cope with various circumstances. …

Improving Energy Stewardship At Michigan Technological University’S Athletic Complexes, Cynthia L. Pindral

Dissertations, Master's Theses and Master's Reports

Athletics departments are showcases for universities, serving as a public face and recruitment outlet that communicates university identity to the world. This applied research project examines the state of electrical energy infrastructure at Michigan Technological University with special attention to the Athletic Department and reports on the process for energy decisions in both settings. I take a qualitative research approach analyzing University documents and conducting interviews with informants in Athletics Administration, Facilities, and MTU’s Office of Sustainability and Resilience. Four major barriers to efficiency emerged: (1) lack of University-wide climate action goals, (2) staffing issues due to a large number …