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Sports Management

Kennesaw State University

Intercollegiate athletics

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Business

The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan Feb 2020

The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan

Atlantic Marketing Association Proceedings

No abstract provided.

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Intercollegiate Athletics’ Marketing Techniques To Attract Football & Men’S Basketball Fans, Chris Croft Feb 2019

Intercollegiate Athletics’ Marketing Techniques To Attract Football & Men’S Basketball Fans, Chris Croft

Atlantic Marketing Association Proceedings

No abstract provided.

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