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Segmenting J. League Spectators Based On Length Of Time As A Fan, Makoto Nakazawa, Daniel F. Mahony, Daniel C. Funk, Sumiko Hirakawa
Segmenting J. League Spectators Based On Length Of Time As A Fan, Makoto Nakazawa, Daniel F. Mahony, Daniel C. Funk, Sumiko Hirakawa
Daniel F Mahony
The purpose of this study was to examine the relationship between length of time as a fan, motives to attend games, and involvement with the J. League (Japan Professional Soccer League). Data were collected using a self-administered questionnaire during J. League games at five stadiums in 1997. Using proportionate sampling methods stratified by gender and age, researchers collected a total of 2,843 responses. Spectators were then categorized into three segments according to J. League attendance trends. This study suggests that length of time as a fan, which demonstrates valid correspondence to both spectators' motivation and involvement, represents a useful independent …
The Relationship Between The Attitudes Of Professional Sport Fans And Their Intentions To Watch Televised Games., Daniel F. Mahony, Anita M. Moorman
The Relationship Between The Attitudes Of Professional Sport Fans And Their Intentions To Watch Televised Games., Daniel F. Mahony, Anita M. Moorman
Daniel F Mahony
Provides information on a study that examined the impact of positive and negative attitudes, as well as team quality, on television viewing intensions of professional sports fans. Methodology of the study; Results and discussion on the study.