Business Commons^™

Destination Cork : A New Frontier For The Culinary Curious Tourist, Catherine Fitzgibbon

Theses

Food is an important aspect in creating tourism destinations and can be perceived as an immensely influential attraction for tourism. There are excellent examples of destinations that brand themselves through food tourism, using this special-interest area as a strategy to develop regional tourism and ultimately, increase tourist numbers. However, not all destinations use food tourism as a strategic branding strategy. One such example is Cork in Ireland. While having an excellent food offering, food is not a primary tourism activity in the region’s destination branding strategy.

The purpose of this paper is to investigate the feasibility of branding Cork as …

An Investigation Into The Obstacles And Barriers Preventing Farmers In Rural Areas Using Information Communication Technologies, David O'Leary

Theses

Technology and in particular, mobile devices can help farmers both from a social and business perspective. This study focuses on the areas preventing farmers using smart phones and the downfalls they might be facing on a regular basis in the adoption of mobile devices. The objectives of this study were to identify what devices are being used and for what purpose, identify who helps the farmer when they are in difficulty with their device, identify if broadband is an obstacle and to develop a set of recommendations based on my research for the use of Information and Communication Technologies (ICT) …