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Articles 1 - 7 of 7
Full-Text Articles in Business
The Effects Of Commercial Media Selling An Idealized Body Type, Emma Horner
The Effects Of Commercial Media Selling An Idealized Body Type, Emma Horner
Honors Projects
Today’s society is consumer driven. People wake up and check their social media, and they are bombarded with product promotion and brand campaigns. On their commute to work, they may see billboards advertising local businesses. In the grocery store, they rely on the packaging to guide their purchasing decisions. Advertising is weaved within our society. Advertising itself is not a problem. In fact, we rely on advertising to guide our purchase decisions. While an art form, advertisements at their core portray ideals. A travel company may portray an ideal destination, a furniture store may portray an ideal home, or a …
The Economics Of Altruism: An Exploration Of Self And Collective Identity, Catherine Krempasky
The Economics Of Altruism: An Exploration Of Self And Collective Identity, Catherine Krempasky
Honors Projects
There is a belief that students in college often pursue an undergraduate business degree due to the money that comes with the industry. Whereas students pursuing an undergraduate degree in health and human services are believed to be more altruistic, pursuing jobs such as social work, nursing, criminal justice, and other careers that give back to communities despite their often lower-than-average salaries. While this difference in altruism is a common belief, it has rarely been a proven one. Therefore, this study seeks to examine the difference in altruism between students from the Schmidthorst College of Business and the College of …
Developing Marketing Strategies To Enhance Students’ Perception Of Service Within The Thompson Scholarship Program, Emileigh Kleps
Developing Marketing Strategies To Enhance Students’ Perception Of Service Within The Thompson Scholarship Program, Emileigh Kleps
Honors Projects
Understanding the perceptions of Thompson Family Scholars to suggest improvements of marketing strategies within the Thompson Scholarship Program for the benefit of current and future Thompson Family Scholars.
Improving Academic Success: Creating A College Planning Resource For Students, Hannah Grunden
Improving Academic Success: Creating A College Planning Resource For Students, Hannah Grunden
Honors Projects
Academic performance of students is a major concern for colleges, especially with the recent COVID-19 pandemic. Research has shown that active involvement, the development of self-regulation skills, and improved mental health all have a considerable impact on college students’ academic success. Colleges like Bowling Green State University need to consider how they can use these factors and leverage resources to improve student performance. In this project, a solution is proposed in the form of a college/personal planner which is directly based off research on early academic success. While further, more specific research is needed to fully understand the issue and …
“For The People: A Collaborative Space Assessment”: A Joyful Interpretation Of Room Design, Anne Holland
“For The People: A Collaborative Space Assessment”: A Joyful Interpretation Of Room Design, Anne Holland
Honors Projects
To create a space that matters one must focus on the needs of the people who will use it. It is easy to create a beautiful space, however if that space does not function for those it was built for it has no point. Currently in the basement of Founders Residence Hall on the Bowling Green State University campus there is an old unused cafeteria space. This space has not only the potential but the ability to become something new, something of use. It is an area that could not only be renovated and redone by the Honors College but …
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz
Honors Projects
The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of three …
Multicultural Advertising And Updated Branding For Wedding Photographers, Kaitlyn Wimmers
Multicultural Advertising And Updated Branding For Wedding Photographers, Kaitlyn Wimmers
Honors Projects
A traditional image of a couple getting married includes one man, one woman, who are young, white, and do not have children. Yet, demographics of prospective couples have become more diverse in terms of age, race-ethnicity, sexual orientation, and family composition. This project examines the extent to which these changes toward diversity in prospective couples are reflected in wedding photographers’ marketing strategies, using content analysis of photographs (N = 960) from photographers' Wedding Wire profiles, personal photography websites, and professional Facebook pages. Eight photographers were chosen from the Midwest (Chicago and Indianapolis) and the West Coast (Los Angeles and San …