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Full-Text Articles in Business

Understanding Brand Authenticity In Specialized Communities: An Interpretive Qualitative Study Of The Brit Iron Rebels Las Vegas Clan, Sullivan Charles Dec 2014

Understanding Brand Authenticity In Specialized Communities: An Interpretive Qualitative Study Of The Brit Iron Rebels Las Vegas Clan, Sullivan Charles

UNLV Theses, Dissertations, Professional Papers, and Capstones

Postmodern society is marked by a condition where traditional identity markers have degenerated in value. Without the spatial or temporal connection provided by traditional identity markers, individuals look to brands perceived to be authentic to aide in identity construction. Paradoxically, individualized identities need the interpretive support of other likeminded individuals in specialized communities to give legitimacy to constructed identities. These specialized communities often focus around a lifestyle or a brand. This research employed interpretive qualitative methodology to understand authenticity. Semistructured depth interviews were conducted with members of the Brit Iron Rebels Las Vegas Clan to understand the authenticity of Triumph …


Foundation For An Independent Tomorrow: Treatment Effects Of The Stages Of Employment Job Readiness Program On Program Completion And Employment Outcomes For Ex-Offenders, Michael Hammer, Stephanie Pocchia, Stacy Howell Aug 2014

Foundation For An Independent Tomorrow: Treatment Effects Of The Stages Of Employment Job Readiness Program On Program Completion And Employment Outcomes For Ex-Offenders, Michael Hammer, Stephanie Pocchia, Stacy Howell

UNLV Theses, Dissertations, Professional Papers, and Capstones

Foundation for an Independent Tomorrow (FIT) is a local not for profit organization that seeks to assist residents of Southern Nevada by providing workforce development services (e.g., interviewing skills, job searching techniques, resume assistance) to increase a program participant’s opportunities to obtain and maintain employment. FIT is currently being federally funded through the Department of Labor’s Workforce Investment Act (WIA) grant, with a specific goal of serving the re-entry, or ex-offender, population. This population presents with a very unique set of barriers to obtaining employment, and in order to combat these barriers, FIT created the Stages of Employment job readiness …


The Role Of Self-Concept In Consumer Behavior, Marisa Toth Aug 2014

The Role Of Self-Concept In Consumer Behavior, Marisa Toth

UNLV Theses, Dissertations, Professional Papers, and Capstones

Understanding the influences underlying consumption has become an increasingly important goal for marketers. This study examined the role of self-concept in consumer behavior, specifically product evaluation. The influences of various dimensions of the self-concept are examined in regard to four product dimensions: public luxury, public necessity, private luxury, and private necessity. Differences due to variations in individual levels of self-monitoring are also measured. Overall, results showed that the more conspicuous a product is (higher on luxury/public dimensions) the greater the relationship between evaluation and ideal self-images (ideal self and ideal social self) for both high and low self-monitors.


Attitudes And Perceptions Toward Sex Tourism In Las Vegas, Carolyn Willis Aug 2014

Attitudes And Perceptions Toward Sex Tourism In Las Vegas, Carolyn Willis

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to explore attitudes and perceptions as they relate to the consensual and non-consensual aspect of sex and tourism. This practice of engaging in sexual activities, aligned with the tourism industry, is referred to as `sex tourism', `romance tourism', or `prostitution tourism'. This has evolved into a global phenomenon where sex has become a commodity in many tourist destinations. Previous research available from Asia, Europe, the Caribbean, and Central America will be used to demonstrate similar patterns in transnational motivations and practices by looking at concepts, perceptions, legality, and potential exploitation as it relates to …


A Model Of Hospitality Employee Engagement, Hee Jung Kang May 2014

A Model Of Hospitality Employee Engagement, Hee Jung Kang

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study focuses on employee's state-like psychological resources by investigating individual and organizational antecedents to employee engagement and valued human resource outcomes. The purpose of this study was to develop and test a theoretical model that explains the interrelationships among six constructs and to explore the mediating effects of employee engagement. Structural Equation Modeling using AMOS (18.0) statistical software was used to test the full structural model (measurement and structural model) of the hypothesized relationships among the variables with a sample of hospitality employees. The findings supported all hypothesized relationships except the direct relationship between employee engagement and turnover intention. …