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Full-Text Articles in Business

Updating Hp’S Sales Proposal Documents, Cody P. White Oct 2021

Updating Hp’S Sales Proposal Documents, Cody P. White

IPS/BAS 495 Undergraduate Capstone Projects

My capstone project focused on updating out-of-date proposal documents for my current employer, HP Inc. These proposal documents are delivered to each potential customer that is interested in signing up for our managed print services offering. These documents are a key selling tool for the program benefits but in their current format, they are lacking in up-to-date information and contain spelling and grammatical errors. The capstone focuses on the work completed by the stakeholders that are the most affected by the success of these documents.


Cartelligent Sales Training Program, Hilary T. Brophy Oct 2021

Cartelligent Sales Training Program, Hilary T. Brophy

IPS/BAS 495 Undergraduate Capstone Projects

My Capstone project is based on creating an entirely new sales training program at the company I work for, using collaborative and innovative approaches, and for the first time in my company's twenty-two year history, including stakeholders that range from the Executive Team to the newest members of the sales team.


Sharepoint Site To Create Efficiencies, Stephanie G. Velasquez Oct 2021

Sharepoint Site To Create Efficiencies, Stephanie G. Velasquez

IPS/BAS 495 Undergraduate Capstone Projects

A project related to improving processes and efficiencies for a sales leadership team.


Building A Record Label Website In An Evolving Music Industry, Zachary Mouton Oct 2021

Building A Record Label Website In An Evolving Music Industry, Zachary Mouton

IPS/BAS 495 Undergraduate Capstone Projects

The basis of my capstone project is to build a website for my record label Play-Yah Records. My major focus for the website is to find more options for monetization for the bands on the label. During the process I conducted research on NFT’s, music licensing, website construction, logo design, and made-to-order merchandise. I am excited about what I have learned in this project and I can’t wait to share it with you.


Making Connections: Marketing Ideas For Interpreters, Steve Mcdermott Oct 2021

Making Connections: Marketing Ideas For Interpreters, Steve Mcdermott

IPS/BAS 495 Undergraduate Capstone Projects

There is a need for skilled interpreters to meet the needs of the increasingly diverse communities. Many get into the field of interpretation and translation in order to assist those with language barriers, as well as earn a living for themselves. The interpreters get into the field not realizing that to succeed they also need an entrepreneurial spirit. These entrepreneurial linguists are classified as independent contractors, as such they are responsible for the business aspects of their livelihood. This includes marketing themselves in order to grow their client base. Marketing can be a daunting task in itself. In speaking with …


Digital Marketing For Dance: Strategies, Analysis, And Discussion, Cydney Covert Oct 2021

Digital Marketing For Dance: Strategies, Analysis, And Discussion, Cydney Covert

IPS/BAS 495 Undergraduate Capstone Projects

This paper explores the importance of multiple factors in the digital marketing of dance organizations. Idaho's only professional ballet company, Ballet Idaho, is used as a case study to determine which marketing strategies are the most beneficial. Cross-referencing tactics from other dance organizations, this research aims to determine how companies can market their more abstract performances, include dancer perspectives in their content, and take advantage of peripheral cities in order to increase their audience-base.


Action Capstone: United Standby Travel Handbook, Danaya S. Kinikini Oct 2021

Action Capstone: United Standby Travel Handbook, Danaya S. Kinikini

IPS/BAS 495 Undergraduate Capstone Projects

This project sought to answer the question, how might I create a travel handbook for airline employees to better utilize their travel privileges and improve morale? The handbook was broken down into three parts: resource how-to guide, standby travel handbook, and Facebook group. The airline industry saw an unprecedented busy summer travel season following the COVID-19 pandemic shutdowns. Senior employees were finding themselves burnt out and new employees were overwhelmed with the workload due to short staffing levels. Many new employees were leaving for better compensated jobs. Stakeholders identified were United, management, and employees. If employees can utilize their travel …


Pandemic Plan Revision Capstone Project, Sharon L. Haylett Oct 2021

Pandemic Plan Revision Capstone Project, Sharon L. Haylett

IPS/BAS 495 Undergraduate Capstone Projects

A Continuity of Operations Plan (COOP) for a company “. . . ensures that primary mission essential functions continue to be performed during a wide range of emergencies . . .” (U.S. Department of Homeland Security, n.d.). The COOP includes information for reacting to natural disasters, terrorist attacks, pandemics, etc. As my capstone project, the pandemic section has been updated using an integrative process to include new information and lessons learned from the current pandemic. The revised pandemic section will provide examples of protocols designed to keep employees and the public safe and healthy.


Improving The Service Desk, Tyler Scott Lee Oct 2021

Improving The Service Desk, Tyler Scott Lee

IPS/BAS 495 Undergraduate Capstone Projects

This project involved learning the ins and outs of my companies services desk processes. With these processes clearly defined a plan was laid out on how to better improve the service desk and increase productivity of agents taking calls with customers.


Improving The Employee Learning Experience, Kristin I. Schilz Oct 2021

Improving The Employee Learning Experience, Kristin I. Schilz

IPS/BAS 495 Undergraduate Capstone Projects

This presentation represents my capstone project of improving the employee learning experience within our LMS.