Business Commons^™

Crazy Rich Asians: When Representation Becomes Controversial, Yikun Zhao

Markets, Globalization & Development Review

Crazy Rich Asians (2018) has been hailed as a symbol of diversity representation, but it has also been challenged for the lack of representativeness. This review analyzes the controversy from two aspects. It traces how this film was made into a progressive symbol of diversity representation through riding sociocultural trends about the rise of Asia and the anti-whitewashing campaign. It also shows that this film tells a classic Cinderella story with a contextual twist of the reversed power balance between the ‘East’ and the ‘West’. Overall, although this movie contributes to bringing attention to the long-existing void of Asian-American representation …

The Role Of Tourist Guides In The Multi-Vocal Presentation Of Heritage, Veronica Barbara

International Journal of Tour Guiding Research

People tend to think of heritage sites as places for education and entertainment. In reality, visitors also seek sites for other reasons, often more personal in nature. This is due to the different voices within the heritage experience which make sites not only highly contested areas but also sensitive spaces to interpret and present. Based on the qualitative research done for an MA dissertation entitled ‘Are we being multi-vocal? The case of presenting Archaeological Heritage in Malta’, the author explores the different values that artefacts and sites have for different people and how the visiting experience can lead from the …

Diversity And Inclusion In The Workplace; Benefits, Challenges And Strategies For Success, Margaret Leone

School of Professional Studies

In this case study I have explored the topic of diversity and inclusion in the workplace and learned how it can transform a business. When D&I is a serious business strategy supported by senior management it can help recruit and retain top talent, increase profits, and unleash creativity among other benefits. It is important to have leadership that is inclusive so they can set the tone for their staff

This case study evaluates the D&I culture at The Children’s Study Home (CHS) and explores best practices for improvement. CHS is a non-profit human service agency in Western MA, that’s mission …

Lgbtq Training For Aquatic Employees: Impact On Attitudes And Professional Competencies, Austin R. Anderson, Eric Knee, William D. Ramos

International Journal of Aquatic Research and Education

This study examined the impact of a LGBTQ diversity training on the attitudes and professional competencies of aquatic employees within a campus recreational sports setting. While diversity training is often discussed as a key component of inclusive aquatic programming, little empirical research examining the outcomes associated with such trainings exists. As such, members of the research team developed, implemented, and evaluated a four-month long training program consisting of one in-person training session and monthly inclusion handouts discussing issues related to the inclusion of LGBTQ participants. A comparative quantitative research design was used to measure employee’s attitudes towards the LGBTQ population …

Diversity In Advertisements And Brand Perception, Aarica Z. Flowers, Charlotte Buckman, Madeleine C. Diprete, Caroline G. Regan

Student Publications

This research project examines the relationship between representation of diversity in marketing and brand perception. The debate about whether diversity in advertisements impacts how consumers perceive and purchase from brands is ongoing. Thus, this study examines whether companies are rewarded for representing diversity in their advertisements and punished for representation that is inappropriate or insensitive. We conducted an online survey among Gettysburg College students and elicited their beliefs about the importance of diversity in marketing campaigns. We found that consumers are more likely to buy from companies that represent more racial diversity in their advertisements. The same was found for …