Business Commons^™

The Critical Factors Of Online Banking Trust Toward Consumer Behavior, Allam Mawlawi

Al Jinan الجنان

It is hard to find an article dealing with online purchasing without mentioning in the first place the importance of trust as a major factor enabling or disabling users to accomplish their operations safely. The expansion of e-commerce and e-business is related to a diversity of factors that enhance the intention and create the will of online banking. The fact that it is not always about trusting the bank the customer dealing is within an absolute value, it may take in charge a list of factors that can affect directly or indirectly, positively or negatively the act of online purchasing. …