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Full-Text Articles in Business
Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer
Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer
The Qualitative Report
Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data mining. Research from International Data Corporation (IDC) shows that when it comes to online data, unstructured content accounts for 90% of all digital information. Under these circumstances, this study provides a literature review and analysis on the role and relation of qualitative methods with …
How To Conduct A Mini-Ethnographic Case Study: A Guide For Novice Researchers, Patricia I. Fusch Ph.D., Gene E. Fusch, Lawrence R. Ness
How To Conduct A Mini-Ethnographic Case Study: A Guide For Novice Researchers, Patricia I. Fusch Ph.D., Gene E. Fusch, Lawrence R. Ness
The Qualitative Report
The authors present how to construct a mini-ethnographic case study design with the benefit of an ethnographic approach bounded within a case study protocol that is more feasible for a student researcher with limited time and finances. The novice researcher should choose a design that enables one to best answer the research question. Secondly, one should choose the design that assists the researcher in reaching data saturation. Finally, the novice researcher must choose the design in which one can complete the study within a reasonable time frame with minimal cost. This is particularly important for student researchers. One can blend …
Exploring The Alchemy Of Qualitative Management Research: Seeking Trustworthiness, Credibility And Rigor Through Crystallization, Heather Stewart, Rod Gapp, Ian Harwood
Exploring The Alchemy Of Qualitative Management Research: Seeking Trustworthiness, Credibility And Rigor Through Crystallization, Heather Stewart, Rod Gapp, Ian Harwood
The Qualitative Report
In this paper we explore crystallization in terms of its contribution to qualitative management research. This exploration of crystallization is based on a postmodern view where we utilize triangulation as a point of departure. Currently, the use of crystallization is underdeveloped in the management discipline. Qualitative literature and metaphors are utilized to develop a focus on moving qualitative management research away from positivist terms. To do this we crystalize crystallization with an emphasis on the embodiment of the qualitative researcher as the primary tool in addition to the development of rigor through credibility and trustworthiness. This conceptual approach can benefit …