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Privileging Localism And Visualizing Nationhood In Anti-Consumption, Rohit Varman, Russell Belk
Privileging Localism And Visualizing Nationhood In Anti-Consumption, Rohit Varman, Russell Belk
Markets, Globalization & Development Review
The main aim of this research is to understand the genesis and nature of an anti-consumption movement in India and its emphasis on nationalism through localism. This research adopted a case study design, including in-depth interviews and discursive analysis. Through a historical analysis this research shows the influence of anarchist political philosophy in a contemporary anti-consumption movement. It demonstrates that anti-consumption is inflected with discourses of freedom, anti-authoritarianism, and anti-statism, which are central to the anarchist conception of localism. This research shows that anti-consumption movements in India use consumption objects to privilege local over both national and international. This helps …
Establishing Meaning And Values In Marketing And Broadening Perspectives In Understanding Nationhood And Climate Change, Deniz Atik, Nikhilesh Dholakia
Establishing Meaning And Values In Marketing And Broadening Perspectives In Understanding Nationhood And Climate Change, Deniz Atik, Nikhilesh Dholakia
Markets, Globalization & Development Review
No abstract provided.