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Attractiveness Of A Religious Theme Site: The A-Ma Cultural Village In Macau, China, Kwok Shing Chan
Attractiveness Of A Religious Theme Site: The A-Ma Cultural Village In Macau, China, Kwok Shing Chan
International Journal of Religious Tourism and Pilgrimage
Specific attributes of a destination and visitors’ perceived value are two major and complementary components of tourism destination attractiveness. Based on 329 questionnaires, this study evaluates the level of attractiveness and specificity of A-Ma Cultural Village in Macau, China in the context of the emerging significance of Mazu-related heritage and religious tourism in Asia. Also, the similarities and differences between visitors from Hong Kong, China and Taiwan, regarding visit motives, satisfaction, needs and preferences are examined. The statistical tools of analysis used in this study include descriptive statistics, ANOVA and chi-square test. The survey found that the A-Ma Cultural Village’s …