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From Insularity To Islandness: The Use Of Place Branding To Achieve Sustainable Island Tourism, Angeliki Mitropoulou, Ioannis Spilanis

International Journal of Islands Research

This paper aims to outline the role that place branding plays in shaping a new framework for sustainable island tourism. Islandness, as a contemporary context, underlines that islands share a set of unique features and they need to be studied on their own terms; they combine elements of urban and rural regions at the same time. Place branding is evolving as a crucial element for differentiated marketing that conditionally can also form an alternative tool to achieve sustainability for island regions. Therefore, policy makers need to examine tourism policies for island regions through the lenses of Nissology. It is commonly …