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The ‘Dark Power’ Of Instagram: Prospects And Threats For Tourism Organisations, Nicola Capolupo, Valerio Giampaola, Gabriella Piscopo

International Journal of Islands Research

The key to understand and analyse the dynamic relationship between territories, organisations and tourists is currently undergoing significant changes. Due to both their endogenous and exogenous factors, territories should be read as complex adaptive systems (CAS), i.e. systems structurally composed of different sub-systems which interact with each other and help to improve the central systems thanks to the interconnections established among themselves. Thus, in this scenario, territories evolve into potential tourism destinations if these changes make them particularly attractive and capable of setting a profitable dialogue with new emerging tourists profiles. As a matter of fact, contexts and in which …