Business Commons^™

Using An Iconic Story To Bring Communities Together To Develop A Tourism Experience, Denise O'Leary, Mary Rose Stafford

Conference papers

Tourism destination governance is concerned with the development and management of a destination; who is involved and how they are involved. Although the term governance was traditionally associated with politics and government structures it has become more broadly applied in recent years to also describe more grassroots approaches involving various community stakeholders such as individual business owners in tourism product and service provision, business owners in other sectors, community leaders and community residents Morrison (2013). Turbulence in the market has forced the tourism industry to move away from centralised, government-led, hierarchical type of governance towards more participatory approaches where stakeholders …