Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Exploring Women’S Sizing Chart: A View Into Psychosizing, Patience Billingsley
Exploring Women’S Sizing Chart: A View Into Psychosizing, Patience Billingsley
Apparel Merchandising and Product Development Undergraduate Honors Theses
The apparel industry lacks a universal sizing system and has created tactics to group consumers under a few generic sizes. The inconsistency in sizing has led to a struggle of consumers trying to find pieces of clothing that are not only their size but fit their measurements as well. An analysis of the sizing charts of 5 different women’s clothing private labels ranging from sizes 0-16 within two major department stores was assessed. The sizing charts within each individual store were evaluated, and then compared to one another. After calculating the sizing differences, an average of both store A and …
Consumers Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila
Consumers Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila
Apparel Merchandising and Product Development Undergraduate Honors Theses
Consumers shop at multiple retailers for different needs. It is understood that many choose a retailer for an experience and others will shop at large discount retailer for the better savings aspect. These two retailers are constantly working on improving customer experience as well as trying to increase their sales. In a time where E-commerce is at an all-time high, these two retailers also need to consider how other retailers compare against them in different sales categories. Since March of 2020, the retail world shifted with COVID-19 disrupting the supply chain. As retailers solve ways to keep consumers content and …