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Identity Salience Moderates The Effect Of Social Dominance Orientation On Covid-19 ‘Rule Bending’, Rhiannon Macdonnell, Bonnie Simpson, Jennifer Chernishenko, Shreya Jain

Management and Organizational Studies Publications

Amidst the economic, political, and social turmoil caused by the COVID-19 pandemic, contrasting responses to government mandated and recommended mitigation strategies have posed many challenges for governments as they seek to persuade individuals to adhere to prevention guidelines. Much research has subsequently examined the tendency of individuals to either follow (or not) such guidelines, and yet a ‘grey area’ also exists wherein many rules are subject to individual interpretation. In a large study of Canadians (N =1032, Mage =34.39, 52% female; collected April 6, 2020), we examine how social dominance orientation (SDO) as an individual difference predicts individual propensity to …