Business Commons^™

Faculty Senates And College Presidents: Perspectives On Collaborations, Daniel P. Nadler, Michael T. Miller, Eid Abo Hamza, G. David Gearhart

Journal of Research on the College President

Colleges and universities have historically provided faculty members access to sharing authority, and this has been manifest in recent decades through the creation and use of a formal body called a faculty senate. These formal bodies have at times been highly effective at articulating faculty member interests, yet there are few formal definitions or boundaries concerning what areas senates are most appropriately engaged. College presidents similarly recognize that senates have a role in institutional decision-making, yet often lack a clear understanding of where and how they should be engaged. The current study explored faculty senate leader and college president perceptions …

Program, Policy, And Culture Factors Minority Millennials Perceive As Important Within Their Workplace For Retention, Tanesha C. Watts

Graduate Theses and Dissertations

Millennials make up the largest segment of the current workforce. However, research about minority Millennials and their needs are relatively unknown. The purpose of this study was to find out what minority Millennials deemed important within an organization’s culture and the policies and programs that would persuade them to remain with the company. Purposeful sampling was used to identify participants for this study. Participants met the criterion of a Millennial by age, identified as a minority, currently worked at an organization with 50 or more employees in an office location and had worked for their current employer for one year …

Choosing Information Systems As A Major: Factors That Influence Selection, Carole L. Shook

Graduate Theses and Dissertations

The purpose of this study was to examine student perceptions of factors affecting the decision to select information systems as an undergraduate major. Additionally, information systems students were compared to other business students to see if significant differences existed between groups. The four factors studied included: (a) personal interest in the major, (b) student competence, (c) value and utility, and (d) external influences of other people and academic experiences.

A convenience sample was used at a public university in the Southeastern region of the United States. Two hundred junior/senior students were selected as participants. One hundred of the students were …

Developing A Social Marketing Plan For Direct To Consumer Agricultural Operations, Madelaine Giebler

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Since the 1980 farm crisis, the agricultural economy has continued to decline with United States farmers receiving less than 16 cents per dollar spent on food (Dunnum, 2017). As a way of combatting decreased profitability, agricultural producers are turning to direct marketing (Rainey, et al., 2011). Direct marketing exists as a social marketing in which producers develop a personal relationship with their customers (Rainey, McGraw, & Popp, 2011; Weinreich, 2011). In order to be successful in social marketing, the audience with which they are trying to reach must be determined as well as the most effective way to meet the …

Consumers' Awareness And Perceptions Of Luxury Counterfeits, Murphy Aycock

Apparel Merchandising and Product Development Undergraduate Honors Theses

Counterfeiting is a global phenomenon. Because counterfeiting has drastically increased over the past several decades, it is easier for consumers to obtain counterfeited merchandise without any penalties. As the seriousness of the issue increases, companies and scholars suggest that consumer education and awareness may reduce the impact of counterfeit manufacturing.

Recently, the luxury goods industry has become one market that is highly affected by counterfeiting, due to their popularity with consumers (Phau, Teah, & Lee 2009). Based on a thorough analysis of literature, many factors have been examined that influence consumers’ attitudes and purchasing intentions towards luxury counterfeits. Results show …

Fields And Consumer Groups: The Layered And Overlapping Roles Of Culture, Brandon James Mcalexander

Graduate Theses and Dissertations

The first essay investigates Bourdieu’s conceptualization of fields and its use in the marketing literature. It suggests that fields do not exist in isolation, but rather work together in a number of different possible configurations. Fields are reconceptualized as dominated, overlapped, unrelated, contrasted, and co-constituted, rather than completely distinct and opens a new theoretical space for interpretive researchers in marketing. The second essay is a descriptive ethnography of a local fab lab. The essay describes in rich detail the ways in which new skills are developed in a shared work environment, and contextualizes the findings using practice theory as a …

The Effect Of Foreign Direct Investment On Food Security: A Case Study From Rural Mozambique, Kali Fleming

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Poverty and food insecurity in the sub-Saharan African region have been exacerbated by the worst drought in 23 years, which impacted 25 countries in Southern and Eastern Africa from 2015-2016. In Mozambique alone it was estimated that the 2015-2016 drought resulted in over 1.5 million people becoming food insecure (FAO, 2016). To mitigate the increasing problem of household food insecurity in sub-Saharan Africa, the World Food Program recommends job creation to target the most vulnerable populations. Job creation is often the result of Foreign Direct Investment (FDI). However, critics of FDI often cite concerns of human rights abuses, inadequate working …

Social Class And Social Networks: How Sociocultural Upbringing Affects Organizational Social Networks, Jacqueline Tilton

Graduate Theses and Dissertations

Organizations are a key venue where individuals from different backgrounds have the opportunity to interact and yet we know very little about how social class background shapes interactions within the workplace. There is reason to believe that the differing value systems of social class groups influence their attitudes and behavior towards workplace connections and relationship formation. This article considers how social class background affects organizational social networks as well as the class-distinct values and attitudes that shape networking behavior of employees. To study this phenomena, I analyze a sample of 490 employees from a broad range of roles and organizations …

An Exploratory Study Of The Impact Of Acculturation On Fashion Consumption Among Hispanic Immigrants In The U.S., Laura Toloza

Graduate Theses and Dissertations

With a population of 58 million in 2016, the Hispanic immigrant population in the U.S. is expected to grow nearly 30% by 2060 (Hispanic influence, 2016). Immigrants are affected by acculturation and often have difficulty maintaining their culture of origin. Prior studies have revealed acculturation influences on consumer behaviors, but despite the increased population and purchasing power of Hispanic immigrants in the U.S., few studies have explored the ways in which acculturation influences shopping behaviors for fashion products among Hispanic consumers. The purpose of this study is to explore the general attitude related to shopping (i.e., shopping orientation) of Hispanic …

Perceptions Of The North American Free Trade Agreement And Mexican Migration: “What Is The Relationship Between Trade Liberalization And Labor Mobility?”, Colin Gonzalez

Political Science Undergraduate Honors Theses

In an effort to understand the effectiveness of the North American Free Trade Agreement, the author uses previous academic literature to assesses the success of the North American Free Trade Agreement’s primary and peripheral goals. To understand how North American citizens, perceive NAFTA and their future relationship with one another, the author uses survey data to analyze attitudes of American and Mexican citizens towards trade liberalization (NAFTA) and labor mobility. Regression analysis reveals that there is a positive relationship between labor mobility and trade liberalization for Mexican citizens but not for American citizens. This is a significant finding that contributes …