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Wine Tourism In Island Destinations: The Case Of Crete, Nikolaos Trihas, Anna Kyriakaki, Efthymia Sarantakou, Konstantinos Tsilimpokos

International Journal of Islands Research

Wine tourism is a type of special-interest tourism which has recorded a remarkable growth over the past few years, creating challenges and opportunities for wineries and wine regions to diversify and gain a competitive advantage. Many wine regions around the world – including several island destinations such as Tenerife, Sicily, Santorini, Corsica, Sardinia – have recognised the economic benefits of wine tourism, although much effort is needed to transform a wine region into a wine tourism destination. Within this framework, this paper aims to explore the level of wine tourism development in the Greek island of Crete. To achieve this …