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Keywords In Unesco Websites: The Role Of Image In Destination Marketing, Ninfa Pagano
Keywords In Unesco Websites: The Role Of Image In Destination Marketing, Ninfa Pagano
International Journal of Islands Research
Online communication plays a vital role in tourist image formation and travel choices in the digital era. In this way, institutional communication performs a central role in tourism, influencing the market through text and keywords choice on websites. This study aims to analyse online communication by focusing on tourism discourse, i.e. English language as a specialised and promotional discourse in tourism, with a special emphasis on Dann’s rhetorical strategy of keywords. The present study explores the communication used in UNESCO websites and its contribution to tourist destination image formation through corpus-based Discourse Analysis. The focus on a selected number of …