Business Commons^™

Parasocial Relationships In Variety Live Streaming: How It Can Affect Attitudes And Buying Intention Toward Sponsors, Megan Burroughs, Deborah Diazgranados

Undergraduate Research Posters

Online streaming and video platforms have become a popular form of entertainment as opposed to traditional media like movies and TV shows. Similar to traditional media, viewers often relate to and form one-sided relationships with actors/creators, known as parasocial relationships. Actors and creators can then leverage that relationship to advertise and market products to their audience. The primary objective of this study was to understand if perceived credibility and loyalty towards a streamer fuel parasocial relationships and how perceived credibility and parasocial relationships with an online live streamer influence attitude towards a sponsored brand and purchasing intention. It was predicted …

Philanthropy’S Uneasy Journey Into Mental Health Grantmaking, Mallet R. Reid, Robert J. (Bob) Reid, Ximena Murillo, Anna Bobb

The Foundation Review

The increasing prevalence of mental illness and addiction in the United States has drawn considerable attention from grantmakers, which could catalyze the development and delivery of innovative approaches to these complex and difficult-to-treat behavioral health disorders. Relatively little is known, however, of the perspectives of these funders on how best to undertake this work.

To assist foundations in meaningful engagement with the field of behavioral health, this article shares the responses of 17 highly experienced behavioral health grantmakers to two research questions: What are the experiences of foundations that have funded behavioral health initiatives? What issues should be considered by …

An Exploration Of Groups Dynamics And The Impact Of Unconscious Processes, Phil Hanlon

Level 3

Despite extensive research on groups, organisations continue to experience problems with them. Is this an inherent feature of the nature of groups? This article aims to provide a practical understanding of the unconscious processes in groups and how these impact on group functioning. It further elaborates some guidelines for managers on optimising team / group performance.

The article interrogates the work of Sigmund Freud regarding his views on how groups function, drawing mainly on his work Group Psychology and Analysis of the Ego (1921).

It asks if a study of Freud’s work can help organisations reconsider the nature of groups, …

Understanding The Importance Of Ambition In The Workplace, Jeff Bean

Graduate Theses and Dissertations

Though a common term, ambition is a multifaceted concept that is vastly under researched despite it being labeled necessary for success in the workplace. Of even greater irony is that several sources indicate a significant majority of the reason that employees leave organizations is due to a perceived lack of career development or opportunity, a problem that speaks directly to talent management practices. In light the costly nature of this problem and the presence of sophisticated talent management professionals in large and medium-sized organizations which comprise half or more of the workforce, it causes one to question the assumptions that …

Investor Behavior In The Midst Of A Global Pandemic, Abigail N. Bates

Honors Projects

Investors partaking in portfolio and asset management through the stock market and other avenues do so with certain reasoning and methods in hand. Each investor may have different interests and risk tolerances that guide their choices for investment. Behavioral finance allows for an in-depth look at an investor’s actions and the influencing psychology behind it. Before this approach was popularized, early studies of finance assumed that investors were always rational in their decision making and put resources only into opportunities that would increase their utility or happiness. The behavioral finance approach takes a more comprehensive look at these behaviors and …

Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher

Honors College Theses

Based on gender role congruence theory, this research sought to understand how consumer perceptions differ for masculinized and feminized products when they are presented by the opposing gender. Additionally, our research sought to understand what role—if any—political affiliation played in the consumer’s perception of the products presented. The results of this study were inconclusive due to a data collection error, however, the study itself serves as a good framework for answering the question of interest and should be rerun to draw meaningful conclusions.

Does Extrinsic Motivation Affect Creativity Within Diverse Teams?, Gitanjali K. Viswanathan

Honors Theses

This study analyzes the relationship between extrinsic motivation and creativity in teams. The moderation effect of functionality, openness to experience, agreeableness, conscientiousness, and diversity within a team is also considered. A survey was constructed and distributed to students within Sections 1 and 6 of the course Principles of Management at The University of Mississippi. Survey data were collected from 77 respondents and used for hierarchical regression and moderation analysis. The results of this study do not support extrinsic motivation as a significant predictor of creativity. Functionality, agreeableness, and conscientiousness each demonstrate a separate, significant interaction effect with extrinsic motivation. However, …

A Monte Carlo Analysis Of Thorndike's Indirect Range Restriction Correction Equations, Michael Thomas Pelayo

Masters Theses & Specialist Projects

Employee selection is an important process for organizations. Organizations seek to select the best employees for their available positions. Testing is key to many selection efforts. The results of studies assessing the criterion-related validity of a selection test are affected by a number of statistical artifacts, one of which is range restriction. Range restriction has the effect of attenuating the correlation coefficient. Statistical equations exist to correct for the effects of range restriction, and they enable researchers to obtain a more accurate estimate of the validity coefficient. Thorndike (1949) developed the best known and most frequently used of these correction …

Professional Self-Care Practices, Emotional Work And Burnout In Australian Psychology Academics, Claudia Yael Hoenig

Theses : Honours

This study examined whether professional self-care practices (PSCP) had a moderating effect on the relationship between emotional work (EW) performed and burnout symptoms experienced among Australian academics teaching psychology. Seventy-seven Australian psychology academics ranging from 27 to 64 years, with an average of 13.34 years of academic experience, and representing the full range of academic levels from Associate Lecturer to Professor, and predominantly females, participated in the study. Participants completed an online survey comprising three questionnaires: the Maslach Burnout Inventory (MBI), Intensive Emotion Work Inventory (IEW) and Professional Self-Care Scale (PSCS), addressing levels of PSCP, EW performed and frequency and …

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …

When Social Media Takes Your Money: In-App Shopping And Buyer’S Remorse Study, Catie Jaffe

Chancellor’s Honors Program Projects

No abstract provided.

Association Between Perceived Physical Activity And Cognitive Function In Older Adults, Paul D. Loprinzi, Emily Frith

Faculty and Student Publications

© The Author(s) 2018. There is irrefutable evidence that regular participation in physical activity is favorably associated with numerous positive health outcomes, including cognitive function. Emerging work suggests that perceived physical activity, independent of actual physical activity behavior, is inversely associated with mortality risk. In this study, we evaluate whether perceived physical activity, independent of actual physical activity, is associated with cognitive function, a robust indicator of mortality risk. Data from the cross-sectional 1999–2002 National Health and Nutrition Examination Survey were employed (N = 2352; 60+ years of age). Actual physical activity was assessed via a validated survey. Perceived physical …

Stakeholder Management: A Managerial Perspective, Jeffrey S. Harrison, Andrew C. Wicks

Management Faculty Publications

Scholars and practitioners have acknowledged the practical relevance of stakeholder theory as it has been applied to management. This chapter provides a brief foundation for understanding the basic principles of stakeholder management and some of its best known tools, including the development of an enterprise strategy, identification and prioritization of stakeholders, and measurement of the value firms create with and for stakeholders. We then share insights about implementation of stakeholder management based on interviews with high-level executives from a variety of well-known companies. We found that stakeholder principles have been applied in a variety of ways and under various labels. …

Zero Textbook Cost Syllabus For Psy 4185 (Psychology Of Training And Development), Michael Covell

Open Educational Resources

This course is designed to provide students with an understanding of training and development as a tool for improving organizational performance. Topics include (a) understanding the components of a needs analysis; (b) designing training programs to capitalize on our current understanding of how adults learn; (c) understanding training and development within the context of the modern workplace; and (d) understanding how to evaluate the utility of training and development interventions.

The Performance Implication Of Obsessive Work Passion: Unpacking The Moderating And Mediating Mechanisms From A Conservation Of Resources Perspective, Dejun Tony Kong, Violet T. Ho

Management Faculty Publications

Work passion is an important determinant of work performance. While harmonious work passion (HWP) shows its consistent predictive value, obsessive work passion (OWP) appears to have a mixed relationship with work performance. To address this puzzle, we integrate research on OWP and emotional exhaustion with conservation of resources (COR) theory. Specifically, we argue that OWP determines emotional exhaustion, whose relationship with work performance is attenuated by leader-member exchange (LMX). By conducting a field study with a sample of 262 U.S. employees, we found supportive evidence, even when controlling for psychological detachment from work. The findings somewhat reconcile the inconsistent results …

Book Review: The Fearless Mind By Dr. Craig Manning, Kylan Rutherford

Marriott Student Review

A review of Dr. Craig Manning's The Fearless Mind. Manning provides understanding of and strategies for high mental performance. With a sports psychology background, he provides concrete examples that can be applied in any setting, be it on the field, in school, or at the office.

A Survey Of Addictive Software Design, Chauncey J. Neyman

Computer Science and Software Engineering

The average smartphone owner checks their phone more than 150 times per day. As of 2015, 62% of smartphone users had used their phone to look up information about a health condition, while 57% had used their phone to do online banking. Mobile platforms have become the dominant medium of human-computer interaction. So how have these devices established themselves as our go to connection to the Internet? The answer lies in addictive design. Software designers have become well versed in creating software that captivates us at a primal level. In this article, we survey addictive software design strategies, their bases …

Behavioral Finance And Its Impact On Investing, Jordan Fieger

Senior Honors Theses

The field of behavioral finance has seen incredible growth over the past half century as it has explored the effect that cognitive psychological biases can have on investors’ financial decisions. Behavioral finance stands in stark contrast to the efficient market hypothesis, as it attributes market inefficiencies to investors who are not perfectly rational human beings. It offers a solution to the observed 3.5% gap that active equity investors miss out on in the market compared to passive index funds, which it attributes to their emotions and psychological biases. These common human biases can be grouped into five major categories: heuristics, …

A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker

Honors Projects in Communication

No abstract provided.

Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong

Honors Projects in Marketing

The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …

Cultural Diversity In Student Ministry Leadership, Steven Zhou

Seaver College Research And Scholarly Achievement Symposium

In an attempt to contribute to how ministries and Christian academia is addressing issues of diversity, I am conducting a study to analyze correlations between ethnicity and styles/values of leadership. The goal is to uncover whether or not a particular ethnicity generally prefers one style of leadership over another. Past research on the subject has already seen that, in the business world, certain practices work better than others. For example, those from an Asian culture are more likely to prefer formality and authority as opposed to the collaborative and relationship-oriented style of leadership found in America. I will contribute to …

Finding The Ghost With The Machine: Breaking Through The Assessment Center Validity Ceiling By Exploring Decisional Processes Using New Sources Of Behavioral Data Within Virtual Assessments, Brett W. Guidry

Open Access Dissertations

Decades of assessment center (AC) research has resulted in an inevitable “validity ceiling” whereby increasing the validity of the AC method is becoming increasingly difficult. To overcome this challenge, new avenues for collecting and evaluating AC participant behaviors must be explored, with a particular focus on overcoming the inherent limitations of human observation—a hallmark of the AC method. This study examines detailed logs of AC participant behaviors captured automatically and unobtrusively during a computer-based simulation assessment. Using a decision making framework, basic characteristics of the new behavioral data are tested against existing theories of decisional efficacy. The construct-related validity of …

Evaluating Indicators Of Job Performance: Distributions And Types Of Analyses, Richard J. Chambers Ii

Doctoral Dissertations

Distributions of job performance indicators have historically been assumed to be normally distributed (Aguinis & O'Boyle, 2014; Schmidt & Hunter, 1983; Tiffin, 1947). Generally, any evidence to the contrary has been attributed to errors in the measurement of job performance (Murphy, 2008). A few researchers have been skeptical of this assumption (Micceri, 1989; Murphy, 1999; Saal, Downey, & Lahey, 1980); yet, only recently has research demonstrated that in certain specific situations job performance is exponentially distributed (Aguinis, O'Boyle, Gonzalez-Mulé, & Joo, 2016; O'Boyle & Aguinis, 2012). To date there have been few recommendations in the Industrial-Organizational Psychology literature about how …

How To Revive Beauty Subscription Boxes In Asia, Shilpa Madan

Research Collection Lee Kong Chian School Of Business

After being acquired by consumer goods behemoth Unilever for a whopping $1 billion, Dollar Shave Club became the indisputable poster child of the subscription economy era. So will the next Dollar Shave Club come from Asia?

Using Latent Class Cluster Analysis To Identify And Profile Organizational Subclimates: An Exploratory Investigation Using Safety Climate As An Exemplar, Amy Frost Stevenson

Doctoral Dissertations

Organizational climate refers to the shared meaning organizational members attach to the events, policies, practices, and procedures they experience as well as to the behaviors they see being rewarded, supported, and expected (Schneider, Ehrhart, & Macey, 2011). Climate scholars have most frequently used referent-shift consensus and dispersion composition models (Chan, 1998) to conceptualize and measure organizational climate. Based on these models, climate emergence has been characterized by low variance or high consensus of individual-level climate perceptions (Chan, 1998; Ehrhart, Schneider, & Macey, 2013; Hazy & Ashley, 2011; Kuenzi & Schminke, 2009) within formally defined organizational groups (e.g., work teams).

Climate …

Managing A Large Scale Project: Using Strengthsfinder In The Website Redesign, Laura Edwards, Cristina Tofan

EKU Faculty and Staff Scholarship

After doing a library-wide StrengthsFinder assessment that highlighted the strengths of its individuals, EKU Libraries decided to put this strategy into practice by applying it to one of the most complex projects in the life of an academic library: the website redesign. This decentralized approach allowed project managers to align strengths-based teams with phases of the redesign that would most benefit from that team’s unique strengths.

Educating Managers On How To Manage Introverted Vs. Extroverted Employees, Madison Hays

Honors Projects

While personality types are a popular topic in society today, many don't really understand what they mean and what implications they can have. This project combines the disciplines of both management and psychology, seeking to educate managers on how the two personality traits of introversion and extroversion can impact their ability to effectively manage employees in the workplace. It is presented in the form of a blog, each post identifying and answering an anticipated question that a manager would have while integrating personality considerations into their job practices. Also included are reviews on popular non-fiction books that are recommended for …

Consumer Purchasing: When Does Corporate Social Responsibility Matter?, Abigail Blecker

Honors Projects in Marketing

Almost all companies engage in corporate social responsibility (CSR) programs, and often times consumers are unaware of this. As societal pressures on companies and organizations to be more responsible increases, so have the practices companies have undertaken. My research will examine the potential impact a company’s CSR information and practices have on a consumer’s purchasing intentions. It will answer the following two questions: Does CSR information have the ability to change a person’s purchase intentions in high and low involvement purchasing scenarios? Will a person’s individual level of social responsibility cause differences in purchase intentions among different purchasing scenarios? Exposure …

Green Advertising And Millennials, Stephanie Davidson

Honors Projects in Marketing

This study investigates the responsiveness of Millennials to green versus non-green framed automobile print ads. A 2x2 factorial design was used in which specific advertising frames were manipulated to measure ad attitudes, purchase intentions, and skepticism for a high involvement product (i.e., an automobile). Results showed that highly-environmentally-concerned participants have more positive ad attitudes and greater purchase intentions after viewing a green ad than after viewing a non-green ad. These differences were not evident however for participants who exhibited low-environmental-concern. The results also showed that participants who are more environmentally concerned are less skeptical about green ads than those who …

Creativity In Organizations: Antecedents And Outcomes Of Individual Creativity, Goran Calic

Open Access Dissertations

In this dissertation I set out to expand our collective understanding of creativity in organizations. I accomplish this through three related studies, each organized into independent chapters of this dissertation.

The first study explores how demands of organizations, particularly strategic contradictions faced by decision makers, affect creative processes and products. In this chapter I develop the theory of paradoxical creativity, which posits that creative discovery is a function of how strategic contradictions are perceived by decision-makers. The key insight of the theory of paradoxical creativity is that strategic contradictions have independent effects on the two stages of creative discovery (generation …