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Full-Text Articles in Business
Advertising Collusion In Retail Markets, Kyle Bagwell, Gea M. Lee
Advertising Collusion In Retail Markets, Kyle Bagwell, Gea M. Lee
Research Collection School Of Economics
We analyze non-price advertising by retail firms, when the firms are privately informed about their respective costs of production. In a static advertising game, an advertising equilibrium exists in which lower-cost firms select higher advertising levels. In this equilibrium, informed consumers rationally employ an advertising search rule in which they buy from the highest- advertising firm, since lower-cost firms also select lower prices. In a repeated advertising game, colluding firms face a tradeoff: the use of advertising can promote productive efficiency but only if sufficient current or future advertising expenses are incurred. At one extreme, if firms pool at zero …
The Impact Of Mobile Amusement Information On Use Behavior, Satisfaction, And Loyalty, Fumiyo N. Kondo, Jiro Hirata, Shahriar Akter
The Impact Of Mobile Amusement Information On Use Behavior, Satisfaction, And Loyalty, Fumiyo N. Kondo, Jiro Hirata, Shahriar Akter
Faculty of Commerce - Papers (Archive)
The relationship between satisfaction and loyalty has been well explored in services marketing or customer relationship management. In this study, the authors studied the relationship of 7 types of service variables under “amusement” factor. Amusement is one of the three factors extracted from 21 mobile information services. Among many different frameworks of satisfaction-loyalty, we used the framework of “past use behavior” on “satisfaction”, and then of “satisfaction” on “continued use intention” (or loyalty), resulting in a strong support of the existing model with positive significant influence on the both paths. Further, our research reveals that, on the both paths, there …