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Full-Text Articles in Business
Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond
Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond
Honors Theses
This research seeks to understand more about the effects of socioeconomic background on consumer behavior and its impact on the perception of brand images. Data from people of different SES were compared to understand how they view advertisements intended for different audiences and their corresponding effects. It was conducted by sending out a confidential, voluntary survey to a convenience sample targeting 100 consumers. Consumers were asked to rate statements, on a scale of one to five, for each of the research questions to assess specific aspects of their consumer attitudes and behaviors. The high SES group has a higher average …
The Cult Of Cultural Consumption In The United States: How Class Stratification Shapes The Social Realms Of Consumer Brand Perception, Nelligan Rose Boff
The Cult Of Cultural Consumption In The United States: How Class Stratification Shapes The Social Realms Of Consumer Brand Perception, Nelligan Rose Boff
Honors Theses
An individual’s social position shapes taste culture as it pertains to fashion and branding. The purpose of this research is to develop more knowledge on who or what social factors are driving consumer’s perception of the brands they want, or don’t want to buy. The perspective of consumption seems to transcend self-interest alone and this thesis aims to analyze the extension of that transcendence. Brands are not merely relating to consumers through a relationship of functional need, but also interfere and are driven by social relationships between consumers. There is evidence that suggest that consumers might interact with brands that …