Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
The Cult Of Cultural Consumption In The United States: How Class Stratification Shapes The Social Realms Of Consumer Brand Perception, Nelligan Rose Boff
The Cult Of Cultural Consumption In The United States: How Class Stratification Shapes The Social Realms Of Consumer Brand Perception, Nelligan Rose Boff
Honors Theses
An individual’s social position shapes taste culture as it pertains to fashion and branding. The purpose of this research is to develop more knowledge on who or what social factors are driving consumer’s perception of the brands they want, or don’t want to buy. The perspective of consumption seems to transcend self-interest alone and this thesis aims to analyze the extension of that transcendence. Brands are not merely relating to consumers through a relationship of functional need, but also interfere and are driven by social relationships between consumers. There is evidence that suggest that consumers might interact with brands that …
Mediating A Claims To Rights: The Role Of Activism In The Successes Of India's Mahatma Gandhi National Rural Employment Guarantee Act, Vinita Kusupati
Mediating A Claims To Rights: The Role Of Activism In The Successes Of India's Mahatma Gandhi National Rural Employment Guarantee Act, Vinita Kusupati
Honors Theses
This anthropological study aims to understand the role of activists in the day to day operation of the rights based policy, the Mahatma Gandhi National Rural Employment Guarantee Act (MNREGA), in India. MNREGA promises 100 days of employment to each household that makes a demand for such employment, providing an employment safety net for the large population of the Indian rural poor. Historically, government and local corruption in official and unofficial policy implementation structures have interfered with the efficiency of social relief and reform initiatives in India. Such systems of operation also impact the functioning of MNREGA. However, unlike previous …