Business Commons^™

Collegiate Dance Club Marketing Plan, Aubrie Malhoit

Honors Theses

The objective of this thesis is to develop a marketing plan to support the creation and implementation of a new dance club at Western Michigan University (WMU). A situational analysis was conducted that established that there are currently no dance-related opportunities on campus that offers a low time commitment and multiple styles of dance for all skill levels of dancers. Based on primary research, this marketing plan outlines a strategy for the inauguration of a dance club that encompasses what current dance-related activities at WMU are lacking and incorporates the features students are looking for in a new dance club. …

Experiential Learning In Collegiate Academia: The Silicon Valley Immersion, Kirsten Settle

Honors Theses

A thesis in an examination of experiential collegiate learning, specifically that are found within the vocational field of entrepreneurship and business management. This student-driven project’s objective primarily is to recruit a dedicated team of diverse students from Western Michigan University (WMU) to engage in a systematic, site-based experiential learning in one of the world’s biggest tech-metropolitans, San Francisco, California. The mission is to stimulate an experience-based approach to studying a business centered curriculum through field research with some of the country’s most successful companies. Participants evaluated company culture in diverse business settings to comprehend professional prospects and project management best …

The Stigma Against Tattoos In The Workplace: San Francisco Versus Kalamazoo Area, Sarah Wroblewski

Honors Theses

Tattooing is becoming a popular way for individuals, especially young adults, to express themselves. This causes a problem with the hiring process for many companies that have policies against tattoos. The following thesis is a creative representation of the stigma against tattoos in the workplace. This thesis looks at how tattoos change perceptions of employability in the Kalamazoo and San Francisco areas. This topic is portrayed by a 30-inch by 20-inch collage of photographs displaying a variety of different tattoos. There is a total of 55 photographs of tattoos in total, 25 taken in San Francisco and 30 taken in …

Studying The Effects Of High School Athletics Social Media, Justin Scott

Honors Theses

This research project focuses on high school athletics social media pages and their relevance to high school communication audiences and institutional communication goals.

I conducted two in-depth interviews with school officials from a large Michigan high school, a survey of the high school sports social media followers, and an analysis of data from that high school’s Facebook page.

I was able to determine that seeing social media content from high school athletics pages had a positive relationship with how the school’s quality of social media communication was perceived, intentions to attend athletic events, and an increased awareness of the school’s …

The Effects Of Repealing The Estate Tax And Reducing The Corporate Tax Rate Coupled With A Repatriation Act, Trenton Vanderlende

Honors Theses

Given that significant U.S. federal tax reform is taking place for the first time in over 30 years, this paper examines how changing specific tax provisions may affect the average individual taxpayer as well as the wealthiest 1% of Americans. Three potential federal tax law changes are addressed: repealing the estate tax, reducing the corporate statutory income tax rate, and offering a repatriation holiday for remitting the foreign profits earned by U.S. businesses. These changes are analyzed using publicly available data from U.S. Congressional hearings, the Bureau of Economic Analysis (BEA), and the Internal Revenue Service (IRS). Based on this …

Western Michigan University Bronco Marching Band: Proposed Fundraising Plan, Elizabeth Mena

Honors Theses

The Bronco Marching Band first began in 1915 as a men's only music ensemble, which played mainly seated concerts. After a brief hiatus due to a drop in membership because of the First World War, the band was listed as a student organization again in 1920. Since then it has consistently performed at community and University events. The band, now open to all students, has seen two world wars and multiple school name changes, soon approaches its 100th consecutive year. The band is known for its excellent and entertaining performances and unwavering support for the University and its athletic teams. …

Trends In U.S. Tea Imports: 1991-2015, Evan Kennedy

Honors Theses

Tea is the second most popular beverage in the world, and over the past two decades it has experienced a newfound popularity in the United States. Over this time period, ready-to-drink and loose-leaf tea has increased in popularity, whereas tea bags and instant tea declined in popularity. Since the United States produces almost no tea itself, an increase in consumption requires increased imports. Therefore, this paper examines U.S. import trends as a means to begin an examination of consumption. Ten countries (Argentina, Canada, China, Germany, India, Japan, Kenya, Sri Lanka, the United Kingdom, and Vietnam) provide approximately 80% of the …

Ethics In The Nonprofit Sector: A Study On The American Red Cross, Emily Smith

Honors Theses

When disaster strikes in the United States, there is one organization that is on everyone’s mind, the American Red Cross. It has operated for over a hundred years on the simple premise of delivering aid to those in need. The organization does this by reacting effectively and efficiently to natural and man-made disasters and delivering humanitarian aid to those affected. In recent years, though, the American Red Cross has come under scrutiny for mismanagement and ineffective disaster relief. The purpose of this paper is to use ethical standards of the nonprofit sector to evaluate and explain the performance of the …

Ez Timeout: The Business Plan, Simbarashe Chirara

Honors Theses

No abstract provided.

Study In The States: Making An Impact On Honors Education, Hayley Weston

Honors Theses

Today, professionals around the world recognize the need for experiential learning in education. Many schools have adopted programs that allow for this type of learning, including The Carl and Winifred Lee Honors College at Western Michigan University in Kalamazoo, Michigan. The current Dean of the Lee Honors College, Dr. Carla Koretsky, states that, “The benefits of experiential learning are numerous. In a lecture it is easy for the mind to wander, while in experiential learning the students are constantly engaged. They learn more thoroughly and retain more information” (C, Koretsky, personal communication, March 2016). In a separate interview, the Director …

Managing The Credibility Of A Nonprofit Organization In The Face Of Unexpected Publicity, Regan Crowell

Honors Theses

Ethical conduct of a nonprofit organization was suspected to impact the credibility of the organization as perceived by its stakeholders. This study uses secondary research for three nonprofit organizations in order to gain a closer look at the ethical issues of compensation, conflicts of interest, and the combined issues of accountability and strategic management. The nonprofit organizations discussed are United Way, Susan G. Komen, and The ALS Association. Each faced unexpected publicity, either positive or negative, and managed the organization’s credibility through dealing with one of the named ethical issues. Based on the case studies conducted for the three nonprofit …

The Family And Medical Leave Act: Effects On Women's Wages And Employment, Andrea E. Miller

Honors Theses

For many years, women's labor force participation and issues of parental leave have been of great importance not only to families and individuals, but also to policy makers, researchers, and employers alike. The Family and Medical Leave Act was the first federal policy enacted in an effort to accommodate medical leave for employees. The Family and Medical Leave Act allowed both men and women to take extended, unpaid leaves due to personal or family medical and health issues. The FMLA establishes a federal, minimum leave threshold in order for employees to take such an extended leave to include the following …

Army Supply Chain Management: Trends And Parellels With Industry, Matthew C. Olson

Honors Theses

Documents assembled as part of a supply chain management study to compare the tools and concepts used by private industry with the public sector, specifically the Department of Defense and the United States Army.

An Assessment Of Family And Medical Leave Policy, Stefanie Wilde

Honors Theses

The US Family and Medical Leave Act (Public Law 103-3, or 29 CFR 825) and similar policies throughout the world, such as maternity leave policies (PL507 Rev 4) in the UK, or Maternity and Parental leave in Canada, are policies that require employers to provide an employee with a period of leave for the birth or adoption of a child, family and dependent health needs, or personal illness. Under these acts, typically the employer must allow the employee to return to the same position or a position similar to that held before taking the leave. In the United States, an …

Young Singles: A Look At The Grocery Shopping Preferences Of A Unique And Underestimated Market, Survey & Analysis, Kelley Steinhofer

Honors Theses

Single person households make up a substantial percentage of the total U.S population. More than 102 million people aged 15 and over were not married in 2003. On a household basis, 48.5% of U.S. households were not headed by married couples. Some of these households are "nonfamily" which excludes single parent households according to U.S. Census Bureau definitions. Most studies that examine a specific demographic group have focused on households with children and mature consumers because their purchasing behaviors are highly predictable and easily obtainable. Very little research currently exists on the market of young, single adult consumers. This study …

Affiliation Of Authors In Production And Operations Management Journals, Steven M. Yager

Honors Theses

This paper will represent an update of the first two POM research productivity rankings published seven years ago (Young, Baird, Pullman, 1996; Malhotra, Kher, 1996). This study will seek to rank business schools and other organizations, both internationally and within the domestic United States. Researchers in the POM field can also view the results to determine who's who and what universities or organizations are demonstrating an increased focus on POM.

Children's Attitudes Toward Television Advertising: A State Of The Art Review, Heidi L. Haskins

Honors Theses

The issue of children and advertising came to light in the 1970s and has continued to be a topic of much discussion ever since. In started in the 1970s when the Action for Children's Television petitioned the Federal Communications Commission (FCC) to eliminate all commercials from children's TV programs. Then in January 1973, the major networks agreed to reduce commercial time in children's weekend programs from 16 minutes an hour to 12 minutes an hour. In 1991, the Better Business Bureau estimated that children in the U.S. watch an average of 3.5 hours of television every day, and the average …

Michigan State Government Employment Sector: Are We In Line With The National Trends?, Thomas Walter Cronkright Ii

Honors Theses

Examines the national trends of employment to make a comparison for Michigan State government employment. Results show that Michigan's public employment trends do not follow national employment trends in a comparable way. Michigan is distinct from the nation for several reasons: a hiring freeze placed on Michigan State Departments, higher levels of union participation and employee pay, and benefits packages that cost more than the Executive Branch of the U.S. government. Thus, either Michigan provides superior benefits or it pays a premium for those benefits. Suggests further research is needed.

Television Advertising And Children, Vince Delange

Honors Theses

Thesis begins by examining the learning and cognitive processes and development of children, followed by a history of advertising to children, then explores the traditional concerns with advertising to children. The author discusses research findings and makes recommendations regarding advertising to children.

A Study Of The Utility And Validity Of Earnings Forecasts, Michael P. Howell

Honors Theses

According to William J. Casey, the past Chairman of the Securities and Exchange Commission, and recently appointed Under Secretary of State and Economic Affairs, forecasting should be the first and most important priority of all areas of management and public accounting. Only large institutional investment corporations have had access to such "useful" information when needed. Consequently, large investors are able to make more objective and intelligent investment decisions. A recent study determined that few investment corporations veritably have access to pertinent internal forecasting models. In fact, when interviewed, many executives claimed that even if they could procure such information, they …