Business Commons^™

Promoting A Walk/Run Event To Expand Services For Individuals With Disabilities, Mckenzie Rodgers

Mahurin Honors College Capstone Experience/Thesis Projects

The Suzanne Vitale Clinical Education Complex (CEC) at WKU provides services to many individuals and families affected by autism spectrum disorders and other developmental delays and disabilities. As a nonprofit organization, the clinic relies heavily on donations and fundraisers as sources of income. One of the CEC’s primary fundraisers is the annual LifeSkills Run/Walk for Autism. This event is held each April during autism awareness month, at the Bowling Green Ballpark, providing an opportunity for the community to support the clinic in an enjoyable way.

For an honors capstone experience, the author promoted the 15th annual LifeSkills Run/Walk for Autism …

The Federal Prosecution Of Al Capone And Its Impact On The Evidentiary Evolution Of Forensic Accounting, Rachel Gumbel

Mahurin Honors College Capstone Experience/Thesis Projects

In the prohibition-era, Alphonse ‘Al’ Capone’s notoriety in Chicago was at its height, and a conglomerate investigation composed of multiple Federal departments launched to take down the impenetrable mobster. Capone’s sound completion of crimes and the threat of retaliation towards key-witnesses inhibited the success of the investigation for the Federal government. Therefore, the Treasury Department’s special investigative unit took charge, seeking to unveil the vast income that Capone failed to report on tax filings. Their efforts led to the successful prosecution of the seemingly untouchable man. An examination of the legal structures in place that allowed for the utilization of …

Banking On Her: The Effects Of Microfinance On Women’S Autonomy In Developing Economies, Zena Pare

Mahurin Honors College Capstone Experience/Thesis Projects

Once applauded as a way to empower the world’s poorest, and in particular benefit women, the practice of microfinance is now perceived with a much more cautious and nuanced lens. Some perspectives state that microfinance improves women’s lives and uplifts communities, while others claim that it increases over-indebtedness and does not provide a viable path to escape poverty. In order to determine if microfinance is an effective use of resources to empower women, this paper analyzes the relationship between women’s autonomy and microfinance to provide further insight into its proposed positive and negative effects. Using ordinary least squares regression analysis, …

Let My People Stay: A Nonprofit's Role In Immigrant Lives, Karla Villa

Mahurin Honors College Capstone Experience/Thesis Projects

This project draws on research that I conducted May to August 2019 with a nonprofit organization, La Casita Center, that provides services to the Hispanic immigrant community in Louisville KY. Despite what appears to be a bleak time in our country for immigrants and immigration reform, there is hope found in the organizations that are working to support and fill the gap that the national government has left. I draw on interviews and participant observation research conducted with staff at La Casita Center to

1. Analyze how La Casita staff decide which resources and projects to implement.

2. Consider how the current …

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Scotchwhisky101.Com: A User-Friendly, Persona-Driven Website, William Dillon Miller

Mahurin Honors College Capstone Experience/Thesis Projects

Within the realm of web design and marketing, it is easy for the designer to get caught up in what he/she thinks the site needs to look like. The problem is that web users are trying to accomplish specific tasks, and websites need to be tailored towards these users, not towards the designer. To work on this problem, I chose to make a website entitled “scotchwhisky101.com.” Most websites about single malts are too information-heavy and/or outdated. I used this problem to learn methods of user-oriented web design. To achieve this end, I gathered data through a survey. I then took …

Video Game Sociology And Public Relations/Marketing Efforts: An Analysis And Application Of Sociological Elements And Efficacy Of Public Release In The Bioshock Series, Bethany Johnson

Mahurin Honors College Capstone Experience/Thesis Projects

Video games are a major, viable source of entertainment for all age groups and offer practical application to everyday life; however, they are mostly viewed in terms of sales and viral popularity. They often go unanalyzed in terms of narrative, real-life implications, reach, and impact. In order to understand different audiences and achieve greater public reach, the game must be thought about in terms of its sociological meaning, public relations and marketing messages, and the market segmentation of domestic versus international consumers. Using one of the more unique games to come out of the last two decades as an example, …

Effects Of Terrorism On The U.S. Stock Market: Evidence From High Frequency Data, Kyla Scanlon

Mahurin Honors College Capstone Experience/Thesis Projects

This paper investigates the effects that terrorist attacks and mass shootings had on the U.S. stock market, using high frequency intraday data to identify stock price and variability reactions in the hours after the attack. The impact that terrorist attacks had on price level variability was examined using the generalized autoregressive conditional heteroskedasticity (GARCH) model. The market reaction to domestic versus foreign attacks was examined to measure a potential for contagion across financial markets. The potential for flight-to-safety/quality and capital reallocation in response to terrorist attacks were measured using ordinary least squares (OLS) model, measuring the respective betas of small …

A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill

Mahurin Honors College Capstone Experience/Thesis Projects

Bill Clinton was the United States of America’s (U.S.) 42nd President, and his rhetoric set the tone of U.S. political climate for years following his presidency. Due to the power that a president possesses, a president’s presence and statements are frequently analyzed. It is clear, however, that there is a lack of research completed on presidential rhetoric. Upon this realization, I reflected on my previous areas of research; one of those areas was the first term presidential rhetoric of Clinton. As a result, I decided that a rhetorical analysis of some of the major rhetoric that contributed to Clinton’s first …

A Social Media Analysis Of Users, Their General Happiness, And The Impact On Marketers, Megan Hamberg

Mahurin Honors College Capstone Experience/Thesis Projects

As the internet and social media become more prominent in today’s society, it is important for marketers and others to understand who is using these platforms and how this usage affects overall happiness. Using data gathered from the General Social Survey (GSS) 2016 Cross-Section and a survey created and distributed to Western Kentucky University (WKU) Students, this research examines the effect of demographic variables on whether or not respondents utilize Facebook, Instagram, Twitter, and Snapchat. Then, the impact of having accounts on these social media platforms on users’ overall general happiness is analyzed. Several other regressions were run and analyzed …

Vlogging In Korea: From Film Student To Youtuber, Kalyn Edwards

Mahurin Honors College Capstone Experience/Thesis Projects

Video blogging, or vlogging, has become its own genre on YouTube in almost a “reality show” type atmosphere. This project aims to examine that world of video blogging from a personal level, not only as a film student, but also from the perspective of an aspiring businesswoman. The goals of this project are to take on the role of a vlogger, along with all its struggles, while exposing myself to a new culture in hopes of appealing to a certain demographic. It appears as though we have gone from a world relying on telegrams and postcards to becoming a society …

#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn

Mahurin Honors College Capstone Experience/Thesis Projects

Being in a different country, far away from home, surrounded by strangers that speak a different language than your mother tongue is daunting. Most international students often feel out of place when they arrive in America for the first time. What can we do to change international students’ perspective of Bowling Green from one of being a “boring, small town” to a vibrant growing community? This project will use social media platform like Facebook to promote restaurants and other attractions. Users can write reviews of restaurants, shops, and places to visit in Bowling Green. By including the hashtag #ReviewBowlingGreen on …

More Than Cookies: A Study Of Trends And Promising Practices In Programming For Older Girl Scouts, Jennifer Ottersbach

Mahurin Honors College Capstone Experience/Thesis Projects

This study examine rates of 'older girl' (ages 15-17) retention in Girl Scouts of the USA. Enrollment numbers and troop activity/participation are examined from the Girl Scouts of Kentuckiana Council to assess the reflection of this regional council to the nationwide organization. Benefits such as character building, developing leadership skills, international and domestic travel opportunities, democratic opportunities, and public work or service projects for older girls are described as promising practices for older girl retention. This qualitative study lead to the development of “The Five Keys of Effective Older Girl Programming” as follows: designing specialized experiences, building relationships with adults …

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce

Mahurin Honors College Capstone Experience/Thesis Projects

College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …

Baby Names As A Determinant Of Cultural Assimilation In The Continental And Non-Continental United States, Paige M. Harrison

Mahurin Honors College Capstone Experience/Thesis Projects

Using baby names a signal for cultural attitudes has been studied before several times. This paper looks at trends in baby names across the United States over five decades, and then uses these trends to look at the quasi-natural experiment of Alaska and Hawaii becoming states and accepting the dominant United States culture as their own. Both Alaska and Hawaii have their own indigenous cultures which could influence their cultural assimilation to the United States, this paper uses baby names to measure this assimilation. By using vector auto-regressions and the time period between 1960 and 2013 this paper determines the …

Changing The World From Classrooms To Communities: Designing And Disseminating A Service-Learning Curriculum For Teaching In A Formal Education Setting, Amanda English

Mahurin Honors College Capstone Experience/Thesis Projects

To change the world is a growing desire among many of today’s student populations, portrayed increasingly across the spectrum of media, social trends and career pursuits. While the demand grows among students for community-oriented and socially-responsible opportunities, the offerings in educational institutions must respond to these emerging requests with new and innovative academic programs. This text emphasizes the role of the developing discipline of service-learning in channeling these energies and providing students with deep and meaningful academic experiences. Its content seeks to combat misconceptions of service-learning as simply an extra-curricular activity and provide tangible methods for incorporating its concepts into …

The Growing Use Of Social Media In Political Campaigns: How To Use Facebook, Twitter And Youtube To Create An Effective Social Media Campaign, Kaitlin Vonderschmitt

Mahurin Honors College Capstone Experience/Thesis Projects

A political campaign is carefully crafted for each candidate, to address their constituency and present the candidate and party in the best possible way. After the creation of the United States suffrage was limited to land owning white men, these men were involved in politics by reading local newspapers and visiting the politicians face to face. However as we fast forward to the 1930’s President Franklin D. Roosevelt used the radio to connect with the American public, and then in 1960’s Nixon and Kennedy’s debate introduced the mass-produced version of face-to-face politics through televisions all over the country we begin …

“Make Your Move, Choose Your Food”: A Healthy Lifestyles Empowerment Campaign, Michelle Child

Mahurin Honors College Capstone Experience/Thesis Projects

This thesis documents the campaign “Make Your Move. Choose Your Food.” This healthy lifestyles empowerment campaign was one of six conducted in Bowling Green, Kentucky during February 2012 for the Public Relations Student Society of America’s (PRSSA) 2011-2012 Bateman Case Study Competition through the public relations capstone courses Journalism 454 and 456. The objective of this campaign was to encourage children, teenagers, parents, educators and community organizations to improve their individual health and the health of the community. My team, consisting of four public relations seniors and myself, created three overall objectives grounded in research, planned strategies specific to our …

The Federal Imd Exemption And Cost-Shifting, Todd Rainey

Mahurin Honors College Capstone Experience/Thesis Projects

Anecdotal evidence suggests that the Federal IMD exclusion has resulted in states opting to shift costs to the government by enacting inefficient Medicaid programs in order to gain federal reimbursement. The claim of “cost-shifting” relies on the assumption that state programs are inefficient – that is, that their Medicaid programs are less effective at reducing incarceration rates (as a metric for failure to properly treat) than their psychiatric hospitals. Literature in the Public Health, Psychiatric, and Criminal Justice fields was surveyed in order to determine relevant factors to be included in the model. Model variables include factors which contribute to …

The Running: Live At Mercy Lounge, Caitlin Richard

Mahurin Honors College Capstone Experience/Thesis Projects

This video is a one-hour live performance program created for the band The Running. The Running is a rock-reggae three-piece band originating from Nashville, Tennessee, consisting of a guitar player and vocalist, Mike Williams, a drummer, Andy Zimmerman, and a bass player, Christ Mironescu. The three artists have been playing together in and around Nashville for the past five years, as well as producing two albums and touring the Virgin Islands. After over 500 shows the band has created a large fan base among rock-reggae listeners. The Running: Live at Mercy Lounge was created to document a show performed …