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Full-Text Articles in Business
The Causal Ordering Of Key Cross-Functional Relationship Dimensions: A Replication Study Using The Marketing/R&D Relationship, Elias Kyriazis, Graham Massey
The Causal Ordering Of Key Cross-Functional Relationship Dimensions: A Replication Study Using The Marketing/R&D Relationship, Elias Kyriazis, Graham Massey
Faculty of Commerce - Papers (Archive)
How do working relationships between functional managers develop, and how are they maintained? Does interpersonal trust drive communication, or is communication the building block of interpersonal trust? Massey and Dawes (2002) examined the causal ordering of three key behavioural constructs - communication behaviours, interpersonal trust, and interpersonal conflict in cross-functional relationships between Marketing Managers and Sales Managers. By using three competing models they found evidence that CFRs are built on a foundation of effective communication, specifically, bidirectional communication. This current paper is a replication of their study in the context of the Marketing/R&D relationship during 184 Australian new product development …
Visual Creativity In Advertising: A Functional Typology, John R. Rossiter, Tobias Langner, Lawrence Ang
Visual Creativity In Advertising: A Functional Typology, John R. Rossiter, Tobias Langner, Lawrence Ang
Faculty of Commerce - Papers (Archive)
There are many ways in which the visuals of an advertisement can be made "creative." In this article, we propose a new typology of visual creative ideas. The typology is functlonal in that the first type, literal product or user visuals, which are "noncreative" in the usual sense gain selective attention, by a product category-involved audience. The other three types, in contrast, are "creative" and can force reflexive attention among low-involved audiences. These are called pure attention getters, including the innate erotic, baby, and direct-gaze schemas, and the learned shock, celebrity, and culture-icon and subculture-icon schemas; distortional attention getters, including …
The Sociotechnical Politics Of Focused Factories: Establishing A Cross Functional Project Team, Andrew J. Sense
The Sociotechnical Politics Of Focused Factories: Establishing A Cross Functional Project Team, Andrew J. Sense
Faculty of Commerce - Papers (Archive)
This extract of a larger case study is written to provide real and relevant information to stimulate discussion on the importance of deliberately and vigorously managing the politics associated with the various aspects of Sociotechnical projects. It offers a reflective insight into one company's change initiative with a particular focus on the political issues associated with establishing a cross functional management project team to manage the design and implementation of an Sociotechnical change program.