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Full-Text Articles in Business
The International Volunteering Market: Market Segments And Competitive Relations, Sara Dolnicar, Melanie J. Randle
The International Volunteering Market: Market Segments And Competitive Relations, Sara Dolnicar, Melanie J. Randle
Faculty of Commerce - Papers (Archive)
The number of nonprofit and social agencies relying on the help of volunteers has grown enormously in recent decades. This has lead to increased competition between these organisations for the limited resources available, and the growing adoption of what have traditionally been considered ‘commercial’ business techniques such as marketing. There have been calls for greater and more sophisticated use of ‘tried and tested’ marketing concepts such as competition, segmentation, and positioning to help volunteering organisations manage this pressure effectively. This study shines the spotlight on individuals who volunteer for multiple types of organisations in an effort to determine which organisations …
Fighting For Volunteers’ Time: Competition In The International Volunteering Industry, Sara Dolnicar, Melanie J. Randle
Fighting For Volunteers’ Time: Competition In The International Volunteering Industry, Sara Dolnicar, Melanie J. Randle
Faculty of Commerce - Papers (Archive)
Despite increased competitive pressures in the volunteering industry, the structure of competition within this non-profit sector has not been examined in the past. This study uses selected respondents from the 1999-2002 World Values Survey who have previously volunteered for multiple organisations. Based on the patterns of organisations that volunteers donated their time for, competition between volunteering organisations with different missions was analysed, resulting in five dimensions of volunteering missions within which volunteering organisations appear to be competing: altruistic, leisure, political, church, and other missions. The altruistic mission groups is the broadest and includes a wide variety of volunteering goals, whereas …
Competition And Innovation: Small And Medium Enterprises In The New Economy, Boon-Chye Lee
Competition And Innovation: Small And Medium Enterprises In The New Economy, Boon-Chye Lee
Faculty of Commerce - Papers (Archive)
The advent of the "New Economy" has important implications for how small and medium-sized enterprises will compete. This. paper proceeds by examining the key characteristics of the industries of the New Economy, and what they mean from the perspectIve of innovation and competition for SMEs.
Getting More Out Of Three Way Data - Simultaneous Market Segmentation And Positioning Applying Perceptions Based Market Segmentation (Pbms), Sara Dolnicar
Faculty of Commerce - Papers (Archive)
Perceptions based market segmentation (PBMS) is a simple framework for market structure analysis integrating the issues of segmentation and positioning. The only requirement is the availability of three-way data (numerous respondents evaluate numerous brands according to numerous attributes). The implicit consideration of interrelations between positioning and segmentation prevents unharmonized strategic marketing decisions and enables managers with clear strategic goals to analyze market information in depth and arrive at a profound basis for segmentation and positioning decisions. In this study, PBMS is applied to deodorant data. The simultaneous treatment of all three data dimensions enables insights into deodorant brand images (among …