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Desalination And Recycling: Australians Raise Health, Environment And Cost Concerns, Sara Dolnicar, A. Schafer
Desalination And Recycling: Australians Raise Health, Environment And Cost Concerns, Sara Dolnicar, A. Schafer
Faculty of Commerce - Papers (Archive)
Desalination and recycling are hot topics in Australia, with considerable public opposition to both technologies in a country that is desperately short of water. The authors have done new research which show that, while the results are “very clear”, the lack of knowledge among the population makes their choices less than informed.
Mobile Information Services Marketing To Serve The Bop Market, Md. Shahriar Akter, Fumiyo N. Kondo
Mobile Information Services Marketing To Serve The Bop Market, Md. Shahriar Akter, Fumiyo N. Kondo
Faculty of Commerce - Papers (Archive)
Wireless technologies have created an unprecedented opportunity for direct marketing to communicate with customers in an instantaneous, interactive and customized way. At present the number of mobile customers in the world have already exceeded 3 billion and among them two third of the customers are coming from the developing countries where there is high growth of mobile penetration and mobile service consumption. Our study has focused on this developing segment to market mobile information services to the unconnected and deprived customers to solve their problems at the robust pace. The paper has recommended some basic information needs as well as …