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Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato
Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato
University of South Florida (USF) M3 Publishing
In the context of Territorial Marketing, it is intended to present a prospective work on the management of destinations based on cultural heritage. We therefore seek to demonstrate the importance of literary heritage and the effective possibility of its touristic use in Portugal, in the context of cultural and creative tourism, leveraged by Cultural Marketing strategies for low-density regions. In what concerns methodology, the paper is based on an extensive literature analysis and case studies, also taking into account available secondary data concerning relevant policies and suggests new possibilities for diversifying tourism offer at literary sites, leveraging the sociohistorical background, …
Scope Of Rural Tourism Inroads Through Nonvegetarian Gastronomic Tradition In Western Himalayas: The Hindu’S Bakrid, Rohit Chauhan
Scope Of Rural Tourism Inroads Through Nonvegetarian Gastronomic Tradition In Western Himalayas: The Hindu’S Bakrid, Rohit Chauhan
University of South Florida (USF) M3 Publishing
This study explores the potential of rural gastronomic capital as tourism product in Shimla district of Western Indian Himalayas keeping in view the sustainable community-based approach. Bottom-up community driven approach is essential for sustainable tourism development and the state under study accounts for 89% of rural population. Gastronomic tradition is one such approach involving a large number of populations bringing them direct benefits. In this study a mixed research design was adopted for first identifying themes and lately looking for scope in a broader area. For getting initial idea 16 interviews were conducted. Upon analyzing the responses from this pilot …