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Full-Text Articles in Business

Can You Get A Ticket? Adaptive Railway Booking Strategies By Customer Value, Jiana-Fu Wang, Ren-Huei Huang Dec 2016

Can You Get A Ticket? Adaptive Railway Booking Strategies By Customer Value, Jiana-Fu Wang, Ren-Huei Huang

Journal of Public Transportation

This paper integrates a customer segmentation method with a discrete event simulation model to bridge the gap between identifying customer behaviors and using this knowledge to respond to customers and make the best use of resources. Three strategies are proposed and examined to improve the operation efficiency of a ticket-booking system. Their objective is to assist high-value customers in obtaining the tickets they want and/or reduce cancellations and failure-to-pays from low-value customers. Our simulation results demonstrate that the high-value, customer-friendly strategy beats all in assisting high-value customers and simultaneously improves railway operation performance. Additionally, the indirect, low-value customer abandonment strategy …


Investigating The Effect Of Gasoline Prices On Transit Ridership And Unobserved Heterogeneity, Hojin Jung, Gun Jea Yu, Kyoung-Min Kwon Dec 2016

Investigating The Effect Of Gasoline Prices On Transit Ridership And Unobserved Heterogeneity, Hojin Jung, Gun Jea Yu, Kyoung-Min Kwon

Journal of Public Transportation

Based on a unique scanner panel data set on debit and credit card transactions, we examined the effect of gasoline prices on individual choices between private vehicle use and public transit ridership. The unique feature of our data allowed us to address possible heterogeneity in the effect of gasoline prices and to explicitly incorporate the link between private vehicle use and public transit ridership. A series of empirical analyses reveal that there is significant heterogeneity in the effect of gasoline prices on fuel consumption and that financial constraints and commitment to vehicle use determine individual sensitivities to the price of …


Random Number Simulations Reveal How Random Noise Affects The Measurements And Graphical Portrayals Of Self-Assessed Competency, Edward Nuhfer, Christopher Cogan, Steven Fleisher, Eric Gaze, Karl Wirth Jan 2016

Random Number Simulations Reveal How Random Noise Affects The Measurements And Graphical Portrayals Of Self-Assessed Competency, Edward Nuhfer, Christopher Cogan, Steven Fleisher, Eric Gaze, Karl Wirth

Numeracy

Self-assessment measures of competency are blends of an authentic self-assessment signal that researchers seek to measure and random disorder or "noise" that accompanies that signal. In this study, we use random number simulations to explore how random noise affects critical aspects of self-assessment investigations: reliability, correlation, critical sample size, and the graphical representations of self-assessment data. We show that graphical conventions common in the self-assessment literature introduce artifacts that invite misinterpretation. Troublesome conventions include: (y minus x) vs. (x) scatterplots; (y minus x) vs. (x) column graphs aggregated as quantiles; line …