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The Effect Of Local Food Consumption Motivation On Behavioral Intention After Covid-19, Ali Solunoglu, Emrah Orgun
The Effect Of Local Food Consumption Motivation On Behavioral Intention After Covid-19, Ali Solunoglu, Emrah Orgun
University of South Florida (USF) M3 Publishing
This study aims to determine the effect of local food consumption motivations on consumers' behavioral intentions after the COVID-19 epidemic. For this purpose, data were obtained by using the survey technique in order to determine the relationship between the local food consumption behaviors and behavioral intentions of 371 visitors visiting the Edremit Körfez region. The findings of the research were created with frequency distributions by applying difference and relationship tests on the data obtained. As a result of the research; It was determined that there was no difference between age variable and sensory appeal and behavioral intentions. In addition, as …
The Effects Of Pull And Push Motivation Factors On The Tourists’S Behavioral Intention: The Case Of Mugla, Ozgur Davras, Elvan Tatik
The Effects Of Pull And Push Motivation Factors On The Tourists’S Behavioral Intention: The Case Of Mugla, Ozgur Davras, Elvan Tatik
University of South Florida (USF) M3 Publishing
The aim of this study is to examine the effect of tourist push and pull motivation factors on their behavioral intentions. For this purpose, a survey was conducted on 405 national and international tourists who came to Muğla in the 2021 summer season. Explanatory factor analysis results determined that the push motivation factors were adventure and knowledge acquisition, relaxation, friendship and escape” pull motivation factors were natural, historical and cultural attractions, events, economic conditions and infrastructure, hygiene and security. The results of the multivariate regression analysis revealed that all pull motivation factors significantly and positively affect the behavioral intentions of …