Business Commons^™

Twitter Marketing Research, Ty Nicholson, Bailey Allen, Robert Austin Drake, Larsen Lewallen, Tanner Davie

Undergraduate Research Conference

Research Objective:

• To examine the relationship between usage rates for individuals ages 46 and up, versus other similar social media platforms.

• Are adults aged 46+ using Facebook at a disproportionate rate to Twitter?

• What atmosphere/content is the 46+ age demographic seeking when surfing social media?

• What can Twitter marketing do to improve brand image among older potential users?

Tik Tok University: Rusche College Of Business, Johanna Bruhn

Undergraduate Research Conference

Across the country, universities have incorporated the use of social media platforms to target prospective students, keep current students in the loop, and create a stronger online presence overall In a world where certain platforms may rise to the top and others may just be a fading trend, it is even more important for these universities to determine what social media platforms to utilize and perform well on For the last two years, TikTok has become an increasingly popular social media application, particularly in regard to students Although its popularity seemed to only be temporary, the last year has shown …

Becoming A Youtuber, Johanna Bruhn

Undergraduate Research Conference

No abstract provided.

Creating An Organization To Support Sfa’S Women Employees, Heather K. Olson Beal, Sarah Sanchez, Lauren Brewer, Amanda Rudolph

Diversity Conference

The purpose of this session is two-fold. First, we wish to introduce the SFA OWLE (Organization for Women’s Leadership and Equity), the newly created professional women’s organization, to interested members of our campus community. Second, we wish to share experiences that we believe are relevant to others on our campus, in our community, and at other institutions, who might seek to create organizations through which to advocate for the unique needs of their marginalized or underrepresented group. To that end, this session will include a panel of female employees at SFA who have worked for more than a year to …

A Macroeconomic Approach For Modeling Road Traffic Fatality Rates, Josephine Unger

Undergraduate Research Conference

Introduction

After spending a month in Senegal, I noticed the lack of sound infrastructure and safe, reliable transportation systems. Using World Bank data I developed a macroeconomic predictive model for national road traffic mortality rates.

The Effect Of Cooking Classes On Older Adults Resiliency, Gina Fe Causin, Hyunsook Kang

School of Human Sciences Research Showcase

Research Question: Are there older adults' resilience differences before the cooking class, during the cooking class, and after the cooking class?

Nacogdoches Livability Project: Image Of University Mall, Vanessa Arasin, Quinton Nunn, Cody Ressler

Undergraduate Research Conference

Introduction Our Client, Dr. Forbes, is doing a project to assess livability in Nacogdoches based on three mutually reinforcing areas: economics, environment, and society. He also wanted to know the types of businesses that would make students spend money at the University Mall. Our assignment from our professor was to find out Stephen F. Austin State University students’ image of the University Mall, so the research team decided to try to accomplish both objectives.

Objective The objective of the project was to gain a better understanding of the environment, economics, and Stephen F. Austin State University students’ image of University …

Warfare Vs. Business: A Comparison Of East Asian Principles And Strategies, Theunis Oliphant

Undergraduate Research Conference

The purpose of this research is to analyze and compare the different parts of armies and businesses in order to understand how they function.

Adaptations To Technology And Its Effect On Communication And Cohesion In The Family Context, Vanessa Pratt

Undergraduate Research Conference

My research addresses different aspects of family life that have been know to be affected by technology. Researchers have established several empirically based frameworks to analyze the impact of technology on the family. These frameworks emphasize the areas of family cohesion, communication, adaptability, boundaries, and personal self-esteem.

Influence Or Deterrence: A Critical Analysis Of The History And Current State Of Music Videos In The Us, Shannon Blow

Undergraduate Research Conference

This paper critically examines the medium of music videos and its influences in society through examples and through a variety of critical theoretical concepts.

Light The Way To Meeting Success!, Tarsha Gibson, Scott Johnson, Jane Polvadore, Courtney Short

Undergraduate Research Conference

A great opportunity exists for organizations to improve meeting efficiency. There are approximately 11 million meetings everyday in the United States. Meetings accomplish most business. Lack of a clear agenda, lack of 100% engagement by all participants, and lack of decisions are common problems plaguing most meetings. Biss Enterprises, a human resource support company in Dallas, Texas, will achieve these goals through a workshop, “Light the Way to Meeting Success,” which teaches a systematic curriculum.