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Social and Behavioral Sciences

Purdue University

Theses/Dissertations

2015

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Full-Text Articles in Business

Suitability Of Commercial Certification Assessments For Film And Video Editing Courses, Bobby L Chastain Apr 2015

Suitability Of Commercial Certification Assessments For Film And Video Editing Courses, Bobby L Chastain

Open Access Dissertations

A study on the microstructure development of as-cast Cu-Mn alloys based around the congruent minimum at 34.6 wt % Mn and 873 °C was performed. Initially, this was to evaluate the alloy as an alternative to wide freezing range Pb and Sn bronzes that are plagued with porosity. The shallow minimum and associated narrow freezing ranges around the congruent point result in a completely cellular (non-dendritic) solidification morphology for a composition range ~3 wt % Mn about the congruent composition (C c). The degree of cellular solidification was found to depend on the mold material. Increased mold conductivity lead …


Strategic Public Diplomacy: Cultivating Relationships With Foreign Publics And Measuring Relationship Outcomes Using The Relationship Assessment Of Diplomatic Interaction Outcome (Radio) Scale, Lai Shan Tam Apr 2015

Strategic Public Diplomacy: Cultivating Relationships With Foreign Publics And Measuring Relationship Outcomes Using The Relationship Assessment Of Diplomatic Interaction Outcome (Radio) Scale, Lai Shan Tam

Open Access Dissertations

In response to calls for a tool to measure public diplomacy effectiveness, this study was inspired by the organization-public relationship assessment (OPRA) scale in public relations to develop the Relationship Assessment of Diplomatic Interaction Outcome (RADIO) scale. Its purpose is to measure the perceived relationship quality between a country and its foreign publics.Political, economic, cultural, interpersonal and corporate interactions are proposed to be antecedents whereas positive and negative megaphoningbehaviors are proposed to be outcomes. Perceived relationship quality in between the antecedents and outcomes classifies relationships into two types: experiential (those with direct experiences in terms of having visited …


Modeling The Impacts Of Hospitality And Tourism Enterprises On Community Quality Of Life, Sangchoul Yi Apr 2015

Modeling The Impacts Of Hospitality And Tourism Enterprises On Community Quality Of Life, Sangchoul Yi

Open Access Dissertations

The present research examined the impacts of hospitality and tourism businesses on community quality of life using existing public domain databases. In the tourism literature, various methodological approaches have been proposed to investigate the impacts of tourism on a host community and its residents. However, these approaches are limited because of innate methodological constraints such as the bias of the survey respondents' perceptions. To overcome such a limitation, alternative research constructs have been proposed. Among them, Quality of Life (QOL) has become a good alternative for measuring tourism impacts. Accordingly, the present researcher introduced QOL as a research tool for …


Consumer Inferences Of Corporate Social Responsibility (Csr) Claims On Packaged Foods, Gaeul Kim Apr 2015

Consumer Inferences Of Corporate Social Responsibility (Csr) Claims On Packaged Foods, Gaeul Kim

Open Access Theses

With the growing public demands in Corporate Social Responsibility (CSR) of the food industry, CSR claims have begun to appear on food packages, as companies started communicating their CSR initiatives to consumers. Although food packages emerged as an important CSR communication tool, consumers' processing of CSR claims and the effects of these claims on product evaluations still remain unknown. In this regard, the present study carries two important research questions. First, do non-health/nutrition-related CSR claims influence consumers' product evaluations, such as perceived health benefits or tastes? If so, how does the effect of CSR claims differ by type of CSR …